Entries by Loyalzoo

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Strategies For Loyalty – What Do The Big Brands Do?

The big brands have deep pockets and domineering presence, and pair this with free parking and low prices it is hardly surprising that customer choose them. But for the very reasons that make the big shops attractive, they also make themselves vulnerable to shopper-savviness. The big brands are clones of each other, meaning shoppers have […]



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Brits Prefer Local Shops

A recent survey* done by AXA Business Insurance have found that more than 60% of Britain’s shoppers have lasting relationships with their local stores and that they are much less loyal when it comes to their supermarket shopping. But what makes local shops stand out? One in four answered that they like knowing the shop […]



Rethink Your Rewards

Almost any business in any sector can run a loyalty program and elaborate on repeat business. The benefits and rewards from focusing on your existing customers as opposed to only focusing on gaining new business are many – and it’s an area you should not ignore. Did you know, on average, customers who have bought […]



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Why We Like to Shop Local

It is no secret that Loyalzoo – our loyalty app for local shops – came about as a result of our own interests. We enjoy to shop local in our neighbourhood, and want to help these shops grow and compete against the big brands. The papers are always reporting that local businesses are closing, so shopping in […]



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How and Why to Use a Loyalty Program in a Pub

The number of pubs is decreasing at worrying rate in the UK – we wrote an article about it last summer (read it here) – and pub owners around these fair isles are doing their best to keep them going and growing attracting business. Most pubs live on their regulars; the after-works, the sports fans and […]