Marketing strategies for small and large businesses alike now require more careful planning than ever before. With the rapidly burgeoning number of social media platforms and mobile devices, along with the breathtakingly fast pace at which technology is evolving, businesses must take painstaking efforts to stay on top of their game in the digital marketing world.
A 2009 study by the University of California showed that the average person sees 34 billion bits of information each day – that means consumers are now adept at tuning out the information that doesn’t interest them. This means your business needs to find effective ways of connecting with your target market to tap into their wants and needs, and make your product or service get noticed. One of the key marketing solutions to this challenge is to prioritise innovation and go mobile.
With 94 per cent of the UK owning a mobile device, this should be a no-brainer. Yet many businesses think that just having an active social media presence on mobile apps is enough to get their business onto people’s mobile device screens and into their heads. Unfortunately, this is no longer creative enough to cut it, as the overwhelming majority of businesses today now have a mobile online presence. Businesses need to find more inventive ways of grabbing mobile device users’ attention.
For retail and small- to medium-sized businesses, there’s no better way of doing this than by signing up to a loyalty app like Loyalzoo. By having your business as part of an app that showcases what deals, specials or rewards you have on offer, you’re taking a much less aggressive marketing approach than splashing your offers across your social media pages.
The difference lies in the psychology: when users are scrolling through their Facebook or Twitter feeds, a business loudly declaring what it’s got on offer may be something to sift through, and could even be regarded as spam. Alternatively, present your offers in the mobile space and your target market is coming to you. Since they’re actively seeking out the specials that are on in the neighbourhood, users are much more likely to actually convert their use of the app into a sale by coming to your shop.
So, for 2014, it’s imperative that your business prioritises mobile marketing: getting a mobile-friendly website, having an active social media presence, and most important, getting creative with awesome, innovative mobile loyalty apps. Don’t hesitate to get in touch if you are interested – we are happy to answer any questions!