Frictionless experience for customers and staff

Customer selected Loyalzoo on POS

– Loyalzoo today announced the commercial release of its new POS integration following a successful pilot scheme at the London School of Economics. The company’s new offering means that merchants can capture data in real time from Windows-based service tills and can use this to award loyalty points. They are able to run their own mobile-based loyalty program with zero impact on till operations.

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  1. Customers love loyalty points
  2. There’s no mess or forgotten cards
  3. It creates positive buzz around your business
  4. You can keep track of which of your customers use it
  5. And you can reach them directly using push technology
  6. It puts your brand where your customers are – on their smartphone
  7. Rewards can incentivise further spend – e.g. an in-store voucher
  8. Your rewards are flexible and can be changed at any time
  9. It gives your customers another reason to choose you, every time
  10. Because it shows customers that you value them
  11. It gives you a chance to connect with the customer
  12. And it appeals to our nature – people love rewards!
  13. Members of a loyalty program spend more
  14. And they spend more often
  15. Loyal customers are less price-sensitive
  16. And have a higher average spend
  17. You can give points to customers wherever they are
  18. With whichever method you choose
  19. You can reward any action – purchase, retweet, share etc.
  20. And it’s an incentive for new customers too
  21. More loyal customers increase revenue by up to 70%
  22. And it saves money on advertising
  23. Because it gives you free word-of-mouth marketing
  24. Loyal customers will bring their friends
  25. And tell everyone about it
  26. It doesn’t clutter your customers wallets and purses
  27. A good loyalty program will strengthen you brand
  28. And makes customers more engaged –
  29. They become your brand advocates
  30. It is easy to maintain – it’s all in one place
  31. You can track results and see how your customers use it
  32. Unlike traditional paper cards, it cannot be abused
  33. You can tailor your rewards to your marketing efforts or vice versa
  34. It is affordable and easy – it takes minutes to set up

If you want to find out more about how you can create your digital loyalty program with Loyalzoo, have a look at what you can do with our loyalty app here.

The market is saturated with offers and discounts – and consumers are often counting their pennies and scrutinising the various offers before choosing where to spend their money. What it comes down to is where they can get the best deal. So what does that mean for your business?

For many small businesses, competing on price can be detrimental. Groupon is possibly the best known discount-operator in the field – but it may not be the best option for small businesses with tighter margins, smaller footfall and fewer resources. The customers you get at a high cost may never return.

There are many assumptions about Groupon out there – here are some hard facts:

To get your business on their site, you must have an offer with at least 50% off the price. On top of this, Groupon takes 50% of the deal value. So if you discount an item from £100 pounds to £49, you end up with as little as £24.50. Stats have shown that only between 8-20% of customers acquired through a deal return, so you may be paying a high price for a single-visit customer.

It is 7 times easier to make an existing customer return, than to grab a customer from nowhere – in terms of effort, and more importantly perhaps – cost. Add to that – regular customers are less price-sensitive, spend an average of 46% more, and give you high quality referrals. So before choosing to invest in people you have never seen before, you might want to consider the option of focusing on the customers you already have.

 A massive surge in savvy customers – can you handle it?

Groupon, wowcher and the like can give you great exposure. If you are prepared for a surge it can work really well. Your brand gets the attention of many, and a fraction of those may even become regular customers. The risk with a huge surge is that you may get more customers than your business can handle; leaving some customers frustrated and unhappy for one reason or another. They can’t get a table, you are sold out of the dish you are promoting or the item of clothing you have reduced, or your staff is simply unable to tend to everyone. Having unhappy customers venting on social media is almost never good, as it leaves unerasable traces of bad marketing for you.

Using services like these is an approach that should be considered carefully for other reasons too. If you are a high-end brand – there is the risk that selling oneself cheap(er) which can be damaging your brand – customers may like you precisely because you are a more exclusive option. You also risk that your regular customers get angry because they don’t get access to this amazing offer (wouldn’t you, if your regular restaurant cut prices for newcomers but not regulars like yourself?).

Before you decide..

Take your time to consider all aspects – cost and value, pros and cons. If you prepare well, if you have the flexibility in your finances to take a cut that size, and perhaps implement some sort of incentive for your newly acquired customers to come back to you, such as a loyalty program, chances are you will get something out of it. There are plenty of solutions out there, ours included. You can find out more about Loyalzoo’s loyalty solution here.

Here at Loyalzoo we have just released a new feature to our loyalty app that we call kiwis, letting everyone in on the fun. It’s a true breakthrough in loyalty apps – we’re super excited! Here are 10 reasons why you should be, too; Read more

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Shopping and buying has long been a multi-channel event, with consumers shopping on smartphones, tablets, laptops and in store – often combining more channels for the same brand. Consumers are omni-channel – and they expect brands to be too, as proven in research done by e-commerce giant/mothership/trendsetter E-bay – although we didn’t need them to tell us this – a simple consideration of how we ourselves shop would have done.

Brand Loyalty Should Not Be Any Different

Multiple sales channels is one thing – also becoming increasingly important, is brand/consumer interaction on the same channels. Read more