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We often hear how millennials (people aged between 18 and 34) are less loyal customers than the older generations in the golden days, ie. pre apps and mainstream internet. And with millenials set to take over the workforce and big parts of the spend-force in the next 5 years, it may sound scary. But is it true? Read more

Thinking about investing in a custom branded app for your business? Read this first.

Brands and businesses are releasing their own apps every second of every day. But there is little proof that it makes an enormous difference in increasing customers’ loyalty. New stats from TNS and Ampersand Mobile, suggest that users in fact see these apps as just more advertising – a one-way street of marketing designed to make them spend more.  Read more

Frictionless experience for customers and staff

Customer selected Loyalzoo on POS


London
– Loyalzoo today announced the commercial release of its new POS integration following a successful pilot scheme at the London School of Economics. The company’s new offering means that merchants can capture data in real time from Windows-based service tills and can use this to award loyalty points. They are able to run their own mobile-based loyalty program with zero impact on till operations.

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There are as many ways with loyalty as with everything else – but the majority fall into three main categories; Read more

  1. Customers love loyalty points
  2. There’s no mess or forgotten cards
  3. It creates positive buzz around your business
  4. You can keep track of which of your customers use it
  5. And you can reach them directly using push technology
  6. It puts your brand where your customers are – on their smartphone
  7. Rewards can incentivise further spend – e.g. an in-store voucher
  8. Your rewards are flexible and can be changed at any time
  9. It gives your customers another reason to choose you, every time
  10. Because it shows customers that you value them
  11. It gives you a chance to connect with the customer
  12. And it appeals to our nature – people love rewards!
  13. Members of a loyalty program spend more
  14. And they spend more often
  15. Loyal customers are less price-sensitive
  16. And have a higher average spend
  17. You can give points to customers wherever they are
  18. With whichever method you choose
  19. You can reward any action – purchase, retweet, share etc.
  20. And it’s an incentive for new customers too
  21. More loyal customers increase revenue by up to 70%
  22. And it saves money on advertising
  23. Because it gives you free word-of-mouth marketing
  24. Loyal customers will bring their friends
  25. And tell everyone about it
  26. It doesn’t clutter your customers wallets and purses
  27. A good loyalty program will strengthen you brand
  28. And makes customers more engaged –
  29. They become your brand advocates
  30. It is easy to maintain – it’s all in one place
  31. You can track results and see how your customers use it
  32. Unlike traditional paper cards, it cannot be abused
  33. You can tailor your rewards to your marketing efforts or vice versa
  34. It is affordable and easy – it takes minutes to set up

If you want to find out more about how you can create your digital loyalty program with Loyalzoo, have a look at what you can do with our loyalty app here.