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To make sure you and your customers get the best from your Loyalzoo Kiwis loyalty program, there are a few simple things we recommend doing to make it a success.

Best Practices for Your Loyalzoo Kiwi Loyalty Program

First of all – make sure you are familiar with what a Loyalzoo kiwi is. A kiwi code is simply a short URL (web-link) which contains loyalty points. Kiwis look like this: lzoo.kiwi/08E75. When the link is clicked on or typed into an internet browser, either on a smartphone or on a computer, the user will automatically receive their loyalty points. We recommend that you try it yourself – here’s a kiwi you can test: lzoo.kiwi/08E75 (just click on it).

Your kiwi loyalty program
  1. Use kiwi codes as you would a traditional stamp card. Give kiwis when a customer purchases something, with a clear, simple instruction; type or click on this link to receive your 5 loyalty points! Of course, the number of points is up to you to specify. For example: You can choose to give customers 1 point per [CBC country=”uk” message=”$”]£[/CBC]1 spent. If a customer buys something for [CBC country=”uk” message=”$”]£[/CBC]19, you must generate a kiwi code worth 19 points. Then give the kiwi code to the customer, e.g. in the order confirmation email or on a business card. You can also choose to give customers 10 points per purchase instead of tying points to exact spend. This lets you carry pre-made business cards with kiwi-codes and give a card with each transaction. You can give rewards after as many transactions you wish – e.g. 5 transactions (50 points) – 50% off next purchase. Remember to add an explanation of what the kiwi code is, and why they should click on it or type it into a browser. Mentioning which rewards the customer can get is powerful – e.g. with 100 points you’ll receive a [CBC country=”uk” message=”$”]£[/CBC]10 voucher!
  2. If you see your customers face-to-face, this is a great opportunity to tell them about your loyalty program. This makes them much more likely to join in and start collecting their points; customers are unlikely to click on a link if they don’t know why they are doing it, having your word for what it is and why they are doing it will make it or break it for them.
  3. If you send kiwi loyalty points in emails or text message, make sure to tell the recipient what the link is and why they should click it – e.g. ‘We like to reward our loyal customers – here are 10 loyalty points for you. Follow this link to get your loyalty points and start earning rewards!’
Other possibilities with kiwis
  1. As well as rewarding purchases, you can use kiwis to reward actions on social media – e.g. a retweet, mention or a share. Just generate a kiwi (either a specific code for each person or an unlimited one that you can give to several people) and send it to anyone who completes the desired action, e.g. as a Direct Message on Twitter or a message on Facebook.
  2. For marketing, using a kiwi code – e.g. on a poster or as part of an email campaigns – can be a great way of adding more people to your loyalty program. You can generate a single kiwi-code that an unlimited amount of people can use (but only once per person), containing any amount of loyalty points. Anyone who clicks on or types the kiwi into a browser will be on your list.

In all cases, it is vital that you explain why someone should click on the kiwi link. People are naturally suspicious and will likely not click on a link unless they know why they are doing it. And be specific – e.g. click on this link to earn 10 loyalty points, when you have 50 we will give you 50% off any product! If the customer can see exactly what the reward is for clicking on the button, it becomes much more appealing.

Now – it’s time to create some kiwi codes and share your loyalty points!

For some help getting started you can read this article: How to get started with Loyalzoo kiwis. If you have done it before, just head over to the Merchant Dashboard at myaccount.loyalzoo.com and login with your username and password that you created at signup.

As with most things in life, loyalty isn’t a ‘one size fits all’ kinda thing. Punch cards are awesome for some – completely wasted on other. A points for spend based system can work for many, but may not always be the best approach. Here at Loyalzoo we get that you want something that works for you – and that’s why we have made our loyalty platform so flexible that anyone can create the loyalty club they need. Here are 5 great and inventive ways to use our system.

1. Punch card / Stamp card

The good old stamp card. This is the one we have seen in paper-format for ages – perfect for shops who sell many of the same items – typically coffee, haircuts, lunch deals, etc. Some of our delis have 1 loyalty program for hot drink and another for lunch deal – two of their most popular deals. Very easy – everyone is familiar with it and knows how it works.

2. Points for spend

Probably our most popular solution is to give points based on customer spend. Say you spend $5 or £5, you get 5 points. Points are redeemable in discounts with the shop. We often see this in restaurants or other businesses like photography studios, where x amount of points gives, for example, 10% discount on next visit. What’s great about this one is that the reward itself is a treat which invites the customer to come back and buy from you.

3. Points leading to store voucher

This is another one we see a lot – especially in clothes shops and the like. We think it’s a great way of doing it – the reward feels like cash! It is highly valued amongst customers who are guaranteed to love their ‘free’ voucher. It’s also great for the merchant, who incentives repeat business even further – the voucher has to be spent, right? To take it one step further the shop can let the voucher be transferable as a gift for a friend, leading to high quality referrals.

4. Points leading to star treatment

This is one we have seen more and more of lately. You know the whole ‘no-queue’ restaurant trend? The one that has you standing in the cold for x amount of time just so you, too, can eat in the newest fancy schmancy hotspot? We do. Someone just approached us and asked whether Loyalzoo could be used in this way – letting customers queue jump as a points reward. ‘Well of course!’, we said. There are no limits to what you can do with Loyalzoo.

5. Prepaid punch card

This is another inventive use of our platform. The business gets customers to buy x amount of passes, e.g. for a fitness class, tutoring class or childminding – and they’ll get one for free for buying in bulk. Then instead of adding stamps / punches every time the customer comes in, one is subtracted.

There you have it – 5 different ways of using digital loyalty to benefit your business. If you can think of any other good ways, or want to share how you use loyalty yourself – let us know in the comments.

Social selling is a concept that has gained traction in the last few years – following on the explosion of social media over the past decade. Although it is often thought of in relation to social media, the concept of social selling has been around forever.

Social selling is about making connections between customer and brand.

It can also mean a connection between a product and a customer; especially if you are a B2C business. For B2B, the former is usually more appropriate. Crucially; social selling isn’t hard selling. It is about creating trust and good connections.

If you manage to make positive connection between yourself, your brand and/or your products to your audience (ie. your prospective buyers), you have taken an important step towards achieving a sale. And not necessarily within your immediate group of prospects; a valuable aspect of good social selling is its potential to spread by word-of-mouth.

Humans rely on each other for advice and support, also when it comes to which brands to buy, which services to use or which restaurants to go to. People with whom we have good connections are those we trust to help us in making our own decisions. Likewise, if we are happy with a product or a brand, we often recommend it to our network.

There are two aspects to successful social selling.

1.Brand promotion. Having a social presence is important – it is expected by the majority of consumers, who want to be able to find you. It allows for a dynamic and personal relationship with them; it opens up a platform for questions and feedback to which you can respond to easily.

2. Product promotion. Being on social is a fantastic way to put your products or services in front of the consumer. Are you a restaurant? Post daily specials and mouthwatering pictures of the food you serve. A book shop? Post reviews or staff picks of the week, and let your customers contribute, too. Do you offer some sort of service? Posting before/after or testimonials can be a very powerful tool. Consumers listen to other consumers – leverage this fact.

It really comes down to one thing – being sociable. Whether you’re one-man band, a big company or a really cool brand, interacting and reaching out to your audience is vital. And equally important is it to let your customers, or prospective customers, interact with you. Make sure you always respond to comments or questions, mentions, feedback – good and bad alike.
Check us out on Twitter and Facebook – we’d love to connect.

 

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If you work with marketing or a have an interest in business you might have heard about the Pareto Principle, or the 80/20 rule as it’s also known as. The Pareto Principle refers to the theories and methods by Italian economist and sociologist Vilfred Pareto, used especially to expressing the income distribution of a society as follows; 20% of people have 80% of the goods. In modern marketing its meaning is taken further – often to say that 20% of customers provide 80% of a business’ revenue.

It might sounds extreme – and the numbers may not be 100% accurate, but the baseline is true. Wealth is extremely disproportionately distributed, and regular customers are the most valuable to a business due to their higher lifetime spend. That’s why loyalty cards are so effective – it incentivises repeat business. On the other end of the spectrum it is why massive ad campaigns can be detrimental for smaller business. Without a well known name and deep pockets it is hard to succeed by chasing the bargain hunters. You might read that and think – then how on earth am I ever going to succeed? Independent retailers rarely have unlimited budgets – but even if they did, focusing solely on attracting new business isn’t the smartest way to go.

Plug the hole in the bucket

We discussed this in a previous blog post. There is no point in keep refilling the bucket if there’s a hole in the bottom. Focus should always be first on plugging that hole. Make sure the customers you get remain your customers. Only when you have the plug, should you give some of your attention to filling it up. In case the analogy isn’t clear; there is little point spending your time and money attracting new customers if they are only going to visit you once. Incentivise repeat visits and you’ll be well on your way to establishing a profitable business. This is well known in the industry – but few stores are benefitting as they should. What most of them offer as an incentive is a paper or plastic loyalty card, or discounts sent to their customer e-mails. But how many times have you forgot to drag out your loyalty paper card? We’ve all been there – ruffling through our wallets looking for that one particular bit of plastic or paper, only to realise it was in the midst of that wad we removed the other week to free up some space for change. And this is why more and more companies are getting on mobile – they realise that if they want to reach their customers and keep them engaged, they need to do it in their space. It might not be true for every business – get to know your customers and find the plug that is right for you.

The value of regularity is indisputable though – a study done by the Center for Hospitality Research at Cornell University showed that revenue from frequent hotel-guests increased 50% annually after they joined a loyalty program compared to those who did not.

http://www.mediapost.com/publications/article/232191/hotels-turning-to-mobile-to-build-loyalty.html

Anyone working in sales, remotely or on the shop floor, deals with customers – it’s their job to sell and to assist the customer when he or she is looking to buy something. In shops people are hired as sales assistants, sales associates, salesmen, sales manager and so on. The job title very often reflect the focus of the management – the emphasis is on sales, selling, profit. As a recent staff-blunder (or Freudian-esque slip) showed us; big companies ask their staff to make the customer spend more. In this case – without naming and shaming – an additional 50p. Whilst it is a modest amount, it crystallises where the focus is. It is not on making the customer happy, listening to their needs or helping them – but on wrenching their pockets for pennies to drive profits. Huge companies may afford to neglect customer service on the shop floor – independent retailers cannot and should not. Read more