app technology in local shops

5 Cool Ways of Using a Loyalty Program

As with most things in life, loyalty isn’t a ‘one size fits all’ kinda thing. Punch cards are awesome for some – completely wasted on other. A points for spend based system can work for many, but may not always

Customers talking

Social Selling and What it Means for Your Business

Social selling is a concept that has gained traction in the last few years – following on the explosion of social media over the past decade. Although it is often thought of in relation to social media, the concept of social selling has

friends having lunch

Stop Spending on Marketing – Do This First

If you work with marketing or a have an interest in business you might have heard about the Pareto Principle, or the 80/20 rule as it’s also known as. The Pareto Principle refers to the theories and methods by Italian economist and

Shop owner taking notes

Why Your Job is Customer Service, Not Sales

Anyone working in sales, remotely or on the shop floor, deals with customers – it’s their job to sell and to assist the customer when he or she is looking to buy something. In shops people are hired as sales

Unbranded vs Branded Apps

Imagine having your own app. With your design, your own branding, customised features; everything exactly how you want it to suit your business. The perfect app for your perfect shop or restaurant. An app downloaded and raved about by every single of

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