A recent survey* done by AXA Business Insurance have found that more than 60% of Britain’s shoppers have lasting relationships with their local stores and that they are much less loyal when it comes to their supermarket shopping. But what
It is no secret that Loyalzoo – our loyalty app for local shops – came about as a result of our own interests. We enjoy to shop local in our neighbourhood, and want to help these shops grow and compete against
Big data is one of those buzzwords that has gained traction over the last few years. The big brands and chains are all talking about it. So what is it?
The job of a marketeer is to promote a business and to make sure as many people as possible know about it. This usually comes at a high cost – expensive ad campaigns, flashy billboards, posters, online advertising and so on. Getting
When it comes to marketing your business there is one crucial question to ask. Who is my customer? Without knowing who you are selling to, how can you market to them? You probably already have a good idea about who