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Rethink Your Rewards

Almost any business in any sector can run a loyalty program and elaborate on repeat business. The benefits and rewards from focusing on your existing customers as opposed to only focusing on gaining new business are many – and it’s

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What to Expect From a Well Run Loyalty Program

There are two main things you can expect if you run a well-functioning loyalty program; customers come more often and they spend more each time they come. Overall, this can mean an interesting increase in sales. Figures vary depending on

Harvey Nichols London

Why is Harvey Nicks getting into digital loyalty?

The big news in retail technology this week was the launch of Harvey Nichols loyalty app. It has been written about almost every day – and the comments have been many, mostly about the rewards which according to the Evening

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How to Get Customers to Join Your Loyalty Program

You have created your brand new loyalty program, you have some fab rewards set up, you have informed the staff, and you’re eagerly anticipating an influx of customers really keen to start earning their rewards. But then, nothing happens. Despite

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5 Mistakes To Avoid With Your Loyalty Program

1. Unachievable rewards Would you attempt a marathon if you only ever run to catch the bus? Set rewards that feel achievable to your customers. A good rule of thumb is to require the equivalent to between 4 and 12

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