30 Oct
Strategies For Loyalty – What Do The Big Bra...
The big brands have deep pockets and domineering presence, and pair this with free parking and low prices it is hardly surprising that customer choose them. But for the very reasons that make the big shops attractive, they also make
02 Oct
Rethink Your Rewards
Almost any business in any sector can run a loyalty program and elaborate on repeat business. The benefits and rewards from focusing on your existing customers as opposed to only focusing on gaining new business are many – and it’s
21 Aug
What to Expect From a Well Run Loyalty Program
There are two main things you can expect if you run a well-functioning loyalty program; customers come more often and they spend more each time they come. Overall, this can mean an interesting increase in sales. Figures vary depending on
05 Jun
Why is Harvey Nicks getting into digital loyalty?
The big news in retail technology this week was the launch of Harvey Nichols loyalty app. It has been written about almost every day – and the comments have been many, mostly about the rewards which according to the Evening
29 May
How to Get Customers to Join Your Loyalty Program
You have created your brand new loyalty program, you have some fab rewards set up, you have informed the staff, and you’re eagerly anticipating an influx of customers really keen to start earning their rewards. But then, nothing happens. Despite