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Marketing strategies for small and large businesses alike now require more careful planning than ever before. With the rapidly burgeoning number of social media platforms and mobile devices, along with the breathtakingly fast pace at which technology is evolving, businesses must take painstaking efforts to stay on top of their game in the digital marketing world.

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A 2009 study by the University of California showed that the average person sees 34 billion bits of information each day – that means consumers are now adept at tuning out the information that doesn’t interest them. Read more