The easiest digital loyalty system for independent businesses

Whether you wish to run a points-based or a subscription-based loyalty program, with Loyalzoo you will launch in just 3 minutes

Points-based loyalty programs

Research shows that members of a loyalty points program spend up to 2x more per visit compared to a non member. With Loyalzoo, sign customers up by asking their email address or phone number, give them points based on purchases, then send special promotions to drive customers back in-store!

Subscription-based loyalty programs

‘Prime-style’ loyalty programs ensure your business has regular recurring revenues and that your customers will always use you. Charge customers a weekly or monthly fee to offer them exclusive benefits. Let our system take care of securely storing their payment card details and charge the customers automatically, while you focus on delivering your best service!

  • Raising customer retention by 5% will boost your profits by up to 75%
  • 47% of consumers would choose a store that offered a loyalty program over another store
  • Loyalzoo increases customer retention by up to 20%
75% more profits
47% prefer mobile

Digital Loyalty – How it works

Designed for bricks & mortar shops and restaurants, Loyalzoo offers the best possible experience for staff and customers alike, without the hassle of scanning codes or carrying cards

Works for all your customers

Sign up customers to your loyalty program directly on your point-of-sale system using their phone number or email address. Points are automatically delivered to them by SMS/text or email (no app download required!). Alternatively, ask them to check-in at your store using the free Loyalzoo app or via tablet.

loyalty system on till

You sign them up, we bring them back

Once your customers are signed up to your program and collect points, you’ll be able to send messages or promotions and increase sales in those quiet times. Or use Handsfree Marketing to automatically send offers based on your customers’ profiles.

Handsfree marketing!

With the Handsfree Marketing option, Loyalzoo segments customers between “new”, VIPs and “slipping away”, and automatically sends the right offer to each of them. Our delivery system intelligently chooses between email, sms or push notifications.

push promotion message
See your points from offline and online purchases

Works for online purchases too!

Give yourself an edge over your competitors with your own online rewards program. Make your customers feel extra special by automatically awarding points to customers who purchase online. So they’ll feel rewarded whether they buy in-store or online.

Your very own branded loyalty card

Put your brand inside your customers’ pockets with your very own digital loyalty card. Your brand is brought to life in SMS notifications,  in-app and at customer check-in screens.

Loyalzoo 3.0 branded cards examples
loyalty program analytics

Supports multiple locations

If you have a chain of stores, easily share loyalty points/stamps across all of them. Your customers can use them at any of your locations. And our patent pending system allows you to give loyalty points to online customers too.

See the results


The in-store software

merchant app on worldpay-smartpay terminal

The Loyalzoo software automatically shows who your best customers are, or those who are slipping away. It also shows you their information, such as when they last purchased and if they are eligible to any of your targeted promos. It’s like a mini CRM!

The Admin dashboard

Loyalzoo online reports

A secure admin area gives business owners access to reports and trends, just as the big brands. From here you can also configure your loyalty reward, send promo messages, or activate double points promotions!

A loyalty system used by thousands of businesses like you

Stephan Deare-Bilham

Manager – The Grove Park Deli, Chiswick, London

Eamonn Carmichael

Manager – Gochisou, Chiswick, London

Our occasional diners have started to spend more and come in more frequently while the regulars are spending more per head. My customers love the scheme and it is the cornerstone of my customer retention and loyalty system. Overall, I have seen an 8% increase in overall spend per head.

Loyalzoo has gone down really well with our customers. The signup for them is so simple! No password to enter, confirm, then remember, no date of birth, no email address, you don’t need to say you’re male or female – nothing. Or they can just tap to let the app pick up their Facebook ID. It takes them a few seconds. They look at me and say: “Wow, that was easy!”

Our customers tell us everyday how much they enjoy having their punch card on their phone. I like that it makes our business look more professional and upscale with something so affordable and easy to use. The free trial was priceless. After just a few weeks we knew there was no going back – both our customers and our staff loved it.

It’s given customers a chance to keep loyalty points on their phones and not have to carry around a card which can inevitably be lost.  Loyalzoo has great customer service and support team, behind the scenes.

GetApp Category Leaders for Customer Loyalty Oct-2020
Software Advice Frontrunners for Customer Loyalty Oct-2020

Pricing and Signup

Compare features and start your loyalty points program in your store today

A Loyalzoo subscription:

  • A platform supporting flexible points to implement the program that best suits your business
  • Works for all your customers, whether they have a smartphone or not
  • Includes everything you need to promote your program, including POS material such as stickers and props
  • Lets you and your staff welcome customers by name, and offer a better customer experience
  • Gives you access to monitoring the performance of your loyalty program from your own merchant dashboard
  • Allows you to send special promotions via SMS, email or push notification
  • Requires no contract and no commitment, you can cancel at any time!

We charge no setup fees, and our monthly price includes everything. UK VAT (value added tax) is charged on top of our prices only for UK customers.

Your Loyalzoo loyalty program is the essential part of your rewards scheme, and it is meant to incentivise repeat business. Examples are “buy 8 coffees get one free” and “get 20% off after spending £100”.
Loyalzoo promotions are time limited offers, such as “get 30% off any main course next week Mon to Fri” and “join us for Christmas drinks this Friday at the Jolly Gardener”. Promotions can be set to last up to two weeks, and your customers will be notified via text, email or push notification.

You can upgrade your plan by contacting us.

The Loyalzoo merchant app (the interface you use to see your customer check-ins and give them stamps/points), runs on most touchscreen tills/EPOS terminals, laptop/desktop computers, and on any Apple or Android device (tablet or phone).

You will also need a stable internet connection. We recommend using broadband/WiFi, although a stable 3G connection will work too.

Loyalzoo supports loyalty points based programs. Loyalty points are very flexible, and are generally assigned to customers based on spend.

Loyalzoo also supports prime-style loaylty programs, where customers pay a recurring fee to enjoy special benefits. For details, please visit

Yes. Just send us a spreadsheet or CSV file with customer details and points balance from your previous loyalty system, and we’ll import the data for you.

As soon as you have completed the signup form, you will be up and running. You will be able to create your loyalty programs (based on points or stamps) immediately.
Your store will be visible to your customers within the Loyalzoo app as soon as you create your loyalty/rewards program.

Your customers list belongs to you, you can always download it, and you have access to it via your admin area until you have an active merchant account with Loyalzoo.

Customer details, such as their name, photo and contacts, are also yours to use, but are shared with other merchants who transact with the same customer. However the transactional data between you and your customers are yours only.

No data is fed into other third party systems without your consent.

From the press

Startup of the week
The Grocer - Loyalty app will offer check-in till integration
Keep hold of your appy customers - London Evening Standard
Loyalzoo among 50 most disruptive startups 2014 - Future 50
Seven reasons to shop locally - The Guardian
Loyalzoo says small shops can compete with big brands - ChiswickW4
Startup Beat - Loyalzoo enables local merchants to compete with the big brands
Loyalty App Loyalzoo Hits Crowdfunding Goal in 24 Hours on Seedrs - Crowdfund Insider