Latest news from Loyalzoo

100% of customers say they want free stuff 100% of the time!

freebie-campaign

So maybe these aren’t accurate statistics but it’s a fairly good assumption to say that every customer loves freebies. The definition of a “freebie” is something given or received without charge and we’re telling you that your business should give more of them away.  These types of giveaways are important in a business’ marketing and […]

Loyalty program misconceptions

loyalty-program-misconceptions

There are so many different types of loyalty platforms on the market that it can become confusing as a business owner when implementing the right program. Everyone is so conditioned to seeing what works for big retailers as well, that it is easy to assume that what works for them will work in the SMB […]

Meet the people behind Loyalzoo – Open House Investor Meet and Greet

meet-loyalzoo

Loyalzoo – who the heck is Loyalzoo?…well you would like to know wouldn’t you? For a start, we’re a London-based business with a global footprint. We support independent retailers and small chains and eateries and all those places which are the basis of your local community. Loyalty is our business. Keeping high streets and communities […]

From Loyalzoo’s launch in 2013 to fundraising in 2016 – Our next exciting steps

Loyalzoo fundraising 2016

When we started Loyalzoo back in 2013, our guiding light was loyalty for SME’s as a panacea. We knew we had created something disruptive and game changing; a loyalty offering aimed at independent merchants which would at the same time do a lot to help the ailing high street both here in the UK and […]

How to motivate staff to create a positive work environment

motivate staff

Happy staff = happy customers Have you ever had the worst customer service ever? It ruins your day and you walk out of the store fuming. Now have you been served by an absolutely outstanding staff member and their customer service is next level? How amazing does it feel?  Now that’s what helps create loyalty! Maybe […]

Did Starbucks get it wrong? How to launch a successful loyalty program

Starbucks has been getting a lot of attention in regards to their newly rolled out loyalty program. Mainly because of the sudden changes that caused an uproar in the Starbucks loving community.  The controversy around their “improvements” is teaching business owners that it’s important to know how to launch a successful loyalty program. It should be strategically […]

Appeal to your customers with SMS based loyalty

SMS based loyalty program

Are you finding your loyalty program is lacking some pizazz? Are your customers signing up but only out of necessity, rather than excitement? Let’s explore how you can appeal to your customers with simple SMS based loyalty. The loyalty industry is always changing but the main concept to keep in mind, is always focus on the wants and […]

How to stop bargain hunters and gain loyal customers

How loyalty programs are saving the Beauty and Hair industry from the disasters of discount programs There are so many deal and discount programs out there, it is sometimes impossible to refrain from jumping on the bandwagon to acquire new customers.  As a Beauty Therapist, I returned from working on a cruiseship to my home […]

Plugging the hole in the bucket

Stopping your customers from leaking to your competitors We’ve all had it happen to us, your business is going well with a steady flow of customers and then boom! A store opens up down the road who offers the same product or service as you but with way cheaper prices. It’s unfair isn’t it? You […]

How to be Even More Loyal to Your Locals

It’s all very well recognising your regulars and always having their ‘usual’ ready when they enter but we’re about to fill you in with some important tips on how to give your customers even more back!