Spam your customers
We often get asked why we don’t offer more than 4 promotions per month. The answer is simple: we do not want to spam your customers. Spamming your customers with messages and promotions increases the risk they’ll opt out which means they would not receive any further communications from you, including points notifications and hands-free marketing messages. Promotions are supposed to be special treats for your customers such as 15% off on the Easter weekend, for example, meaning that every single promotion has an important message.
Change your rewards
There is nothing more frustrating for customers than getting excited about a promotion or reward, just to arrive at your store to be told that it is no longer available or has been changed. Being upfront and clear about promotions, rewards, and how points are earned will keep your customers happy and engaged. Watch how their average spend grows with their points balance, most of all as they get closer to redeeming a reward.