What is customer loyalty and why is it so important?
There are obvious reasons why customer loyalty is so important. Selling to existing customers is much easier than acquiring a new customer. However it is important to understand how valuable repeat customers truly are and how to build loyalty that lasts.
There are significant benefits of having a frictionless loyalty program to make sure your customer base is growing and your hard work pays off.
Communication
Communicating and engaging with your customers might be one of the most important aspects of how to build loyalty that lasts. We’d love to think customers are thinking about our business; in real life this is rarely the case. Engaged customers are reminded of your business post-purchase and keep you fresh in their minds.