Reward your customers
The past year has changed customer behaviour and tested both loyalty and brand commitment. At one end, online shopping has taken a giant step forward, at the other, the shop local trend has received an unexpected boost. This is the time to build on those changes. Retaining newly-acquired customers is never easy but loyalty programs can help getting those customers back in store. Rewarding your customers shows that you care and that you appreciate their business. Whether they stuck with your business through the tough times or they are new customers, rewards will keep them coming back. Promotions and intelligent automated marketing will keep your brand top-of-mind and entice them back as cities and shopping malls reopen. Pay particular attention to automated messages for new customers: give them the right incentive to visit a second time, and chances are, they will stay with you for good!