Please read these terms and conditions carefully, they contain important information about your rights and obligations. You can print out these terms and conditions by clicking on the print icon on your browser. By using the service provided by Loyal Zoo Ltd you consent to these terms and conditions and our Privacy Policy

Please read these terms and conditions (“Terms”) carefully before using the Service (defined below). In particular, we draw your attention to clause 12 (Limitation of Liability).

By signing up, accessing or using the Service and by clicking to indicate you have read and agreed these terms when ordering, you agree to be legally bound by these Terms.


(1) Loyal Zoo Limited (“Loyalzoo”) incorporated and registered in England and Wales with company number 8398662 whose registered office is at 12 Hammersmith Grove, London W6 7AP, United Kingdom; and

(2) The person or business whose details are set out in the Subscription Particulars (“Customer” or “Merchant”).


(A) Loyalzoo is in the business of, inter alia, marketing and licensing a software application and platform which it makes available to Merchants via the internet, certain mobile and POS devices and/or various digital marketplaces for the purpose of the Merchant running a loyalty program for his clientele (defined below).

(B) In connection with the functionality and operation of the Service, Loyalzoo is able to provide the Merchant with the functionality of an online platform through which they can operate their loyalty program in-store and online.

(C) The Customer (or Merchant) is a retailer or service provider and wishes to use Loyalzoo’s service in its business operations. Loyalzoo has agreed to provide and the Customer has agreed to take and pay for Loyalzoo’s service subject to these Terms.



1.1 The definitions and rules of interpretation in this clause apply in these Terms.

App(s): any mobile application released by Loyalzoo to Merchants, Clientele or the public as part of the Service.

Business Day: any day which is not a Saturday, Sunday, or Christmas Day.

Clientele: the customers or users of the products or services sold or re-sold by the Merchant, and who take part to the Merchant’s loyalty program, by either providing their details or by downloading the Loyalzoo App.

Confidential Information: information that is proprietary or confidential and is either clearly labelled as such or identified as Confidential Information in clause 10.

Customer Data: the data inputted by the Customer or Loyalzoo on the Customer’s behalf for the purpose of using the Services or facilitating the Customer’s use of the Services.

Documentation: any documents made available to the Customer by Loyalzoo online via the Website relating to the Services.

Effective Date: the date that the Customer signs up for the Service, either by signing up via the Loyalzoo website, or by installing the service on a POS device.

Improvements: any technical advances, modifications, enhancements, development, methods, processes which change, improve or further develop the relevant product or service.

Marketplace: A website or other online platform that allows Customers to download and/or install the Services for a subscription price.

Services: the subscription services provided by Loyalzoo to the Customer under these Terms, as more particularly described on the Website.

SMS: also commonly referred to as a “text message”, refers to the ability of most cell phones to send and receive messages of up to 160 characters.

Software: the online software applications and platforms provided by Loyalzoo as part of the Services.

Subscription Fees: the subscription fees payable by the Customer to Loyalzoo for the Services, as set out in the Subscription Particulars.

Subscription Term: commencing on the Effective Date and ending on termination of these Terms.

Subscription Particulars: means the particulars displayed on the Website or marketplace listings relating to the Services.

Virus: any thing or device (including any software, code, file or programme) which may: prevent, impair or otherwise adversely affect the operation of any software, hardware or network, any telecommunications service, equipment or network or any other service or device; prevent, impair or otherwise adversely affect access to or the operation of any programme or data, including the reliability of any programme or data (whether by re-arranging, altering or erasing the programme or data in whole or part or otherwise); or adversely affect the user experience, including worms, trojan horses, viruses and other similar things or devices.

Website: or such other web address notified by Loyalzoo to the Customer from time to time which sets out a description of the Services and the user instructions for the Services.

1.2 Clause, Subscription Particulars and paragraph headings shall not affect the interpretation of these Terms. A person includes an individual, corporate or unincorporated body (whether or not having separate legal personality) and (where relevant) that person’s legal and personal representatives, successors or permitted assigns. A reference to a company shall include any company, corporation or other body corporate, wherever and however incorporated or established. Words in the singular shall include the plural and vice versa. A reference to one gender shall include a reference to the other genders. A reference to a statute or statutory provision is a reference to it as it is in force for the time being, taking account of any amendment, extension, or re-enactment and includes any subordinate legislation for the time being in force made under it. A reference to writing or written includes faxes but not e-mail. References to clauses are to the clauses of these Terms.


2.1 Subject to the restrictions set out in this clause 2 and the other terms and conditions of these Terms, Loyalzoo hereby grants to the Customer a non-exclusive, non-transferable right to use the Services and the Documentation during the Subscription Term solely for the Customer’s business operations.

2.2 The Customer undertakes that only its employees shall access and use the Services.

2.3 The Customer shall not access, store, distribute or transmit any Viruses, or any material during the course of its use of the Services that: (a) is unlawful, harmful, threatening, defamatory, obscene, infringing, harassing or racially or ethnically offensive; (b) facilitates illegal activity; (c) depicts sexually explicit images; (d) promotes unlawful violence; (e) is discriminatory based on race, gender, colour, religious belief, sexual orientation, disability; or (f) causes damage or injury to any person or property; and Loyalzoo reserves the right, without liability to the Customer, to disable the Customer’s access to any material that breaches the provisions of this clause.

2.4 The Customer shall not:

(a) except as may be allowed by any applicable law which is incapable of exclusion by agreement between the parties:

(i) and except to the extent expressly permitted under these Terms, attempt to copy, modify, duplicate, create derivative works from, frame, mirror, republish, download, display, transmit, or distribute all or any portion of the Software and/or Documentation (as applicable) in any form or media or by any means; or

(ii) attempt to reverse compile, disassemble, reverse engineer or otherwise reduce to human-perceivable form all or any part of the Software; or

(b) access all or any part of the Services and Documentation in order to build a product or service which competes with the Services and/or the Documentation; or

(c) use the Services and/or Documentation to provide services to third parties except its own Clientele; or

(d) license, sell, rent, lease, transfer, assign, distribute, display, disclose, or otherwise make the Services and/or Documentation available to any third party, or

(e) attempt to obtain, or assist third parties in obtaining, access to the Services and/or Documentation, other than as provided under this clause 2.

2.5 The Customer shall:

(a) follow all reasonable instructions of Loyalzoo from time to time including but without limitation in connection with the use and marketing of the Service to the Clientele;

(b) comply with the Documentation;

(c) use reasonable endeavours to ensure that all Customer Data is at all times up to date and accurate;

(d) not engage in any conduct which in the reasonable opinion of Loyalzoo is prejudicial to the business and/or goodwill of Loyalzoo; and

(e) use all reasonable endeavours to prevent any unauthorised access to, or use of, the Services and/or the Documentation and, in the event of any such unauthorised access or use, promptly notify Loyalzoo.

2.6 The rights provided under this clause 2 are granted to the Customer only, and shall not be considered granted to any subsidiary or holding company of the Customer.


3.1 Loyalzoo shall, during the Subscription Term, use reasonable endeavours to provide the Services on and subject to the terms of these Terms provided always that Loyalzoo may change, suspend, or discontinue all or part of the Services at any time, with or without reason. The Customer acknowledges that the operation of the Service may from time to time encounter technical or other problems and may not necessarily continue uninterrupted or without technical or other errors and Loyalzoo shall not be responsible to the Customer or any other party for any such interruptions, errors or problems or an outright discontinuance of the Service. Loyalzoo has no obligation to continue producing or releasing new versions of the Service.

3.2 Subject always to Clause 3.1, Loyalzoo shall use reasonable endeavours to keep the Services operational and available 24 hours a day, seven days a week, except for:

(a) planned maintenance of which Loyalzoo shall use reasonable endeavours to provide prior notice; and

(b) unavailability of the Services caused by circumstances beyond Loyalzoo’s control included but not limited to, acts of God, act of government, flood, fire, earthquakes, civil unrest, acts of terror, strikes or other labour problems or internet service provider failures or delays.

3.3 Where SMS messaging is included as part of the Services (as described in the Subscription Particulars), a fair use policy applies, whereas Loyalzoo reserves the right to cap the SMS traffic generated by the Merchant if it generates costs that make the Service not commercially profitable for Loyalzoo.

3.4 Loyalzoo cannot and does not guarantee the delivery of SMS messages to the Clientele, as they can be rejected for reasons that are outside of Loyalzoo’s control; Loyalzoo will not accept any liability for damages related to SMS messages not being delivered to the Clientele.


4.1 Loyalzoo shall, in providing the Services, comply with its Privacy Policy relating to the privacy and security of the Customer Data (available at the Website as such document may be amended from time to time by Loyalzoo in its sole discretion) which includes the terms on which Loyalzoo can use Customer Data for marketing purposes.

4.2 If Loyalzoo processes any personal data on the Customer’s behalf when performing its obligations under these Terms, the parties record their intention that the Customer shall be the data controller and Loyalzoo shall be a data processor and in any such case: (a) the Customer acknowledges and agrees that the personal data may be transferred or stored outside of the country where the Customer is located in order to carry out the Services and Loyalzoo’s other obligations under these Terms; (b) the Customer shall ensure that the Customer is entitled to transfer the relevant personal data to Loyalzoo so that Loyalzoo may lawfully use, process and transfer the personal data in accordance with these Terms on the Customer’s behalf; (c) the Customer shall ensure that the relevant third parties have been informed of, and have given their consent to, such use, processing, and transfer as required by all applicable data protection legislation; (d) Loyalzoo shall process the personal data only in accordance with the terms of these Terms and any lawful instructions reasonably given by the Customer from time to time; and (e) each party shall take appropriate technical and organisational measures against unauthorised or unlawful processing of the personal data or its accidental loss, destruction or damage.


The Customer acknowledges that the Services may enable or assist it or their Clientele to access the website content of, correspond with, and purchase products and services from, third parties via third-party websites and that it does so solely at its own risk. Loyalzoo makes no representation or commitment and shall have no liability or obligation whatsoever in relation to the content or use of, or correspondence with, any such third-party website, or any transactions completed, and any contract entered into by the Customer, with any such third party. Any contract entered into and any transaction completed via any third-party website is between (1) the Customer and/or the Clientele, and (2) the relevant third party, and not Loyalzoo. Loyalzoo recommends that the Customer and/or the Clientele refer to the third party’s website terms and conditions and privacy policy prior to using the relevant third-party website. Loyalzoo does not endorse or approve any third-party website nor the content of any of the third-party website made available via the Services.


6.1 Loyalzoo:

(a) does not warrant that the Customer’s use of the Services will be uninterrupted or error-free; nor that the Services, Documentation and/or the information obtained by the Customer through the Services will meet the Customer’s requirements; and

(b) is not responsible for any delays, delivery failures, or any other loss or damage resulting from the transfer of data over communications networks and facilities, including the internet, and the Customer acknowledges that the Services and Documentation may be subject to limitations, delays and other problems inherent in the use of such communications facilities.

6.2 These Terms shall not prevent Loyalzoo from entering into similar agreements with third parties, or from independently developing, using, selling or licensing documentation, products and/or services which are similar to those provided under these Terms.


The Customer shall:

(a) comply with all applicable laws and regulations with respect to its activities under these Terms;

(b) ensure that the Customer use the Services and the Documentation in accordance with the terms and conditions of these Terms and shall be responsible for any user’s breach of these Terms;

(c) obtain and shall maintain all necessary licences, consents, and permissions necessary for Loyalzoo, its contractors and agents to perform their obligations under these Terms, including without limitation to the Services;

(d) ensure that its network and systems comply with the relevant specifications provided by Loyalzoo from time to time; and

(e) be solely responsible for procuring and maintaining its network connections and telecommunications links from its systems to Loyalzoo’s data centres, and all problems, conditions, delays, delivery failures and all other loss or damage arising from or relating to the Customer’s network connections or telecommunications links or caused by the internet.


8.1 The Customer shall pay the Subscription Fees to Loyalzoo in accordance with this clause 8 and the Subscription Particulars.

8.2 Subject to the Subscription Particulars, the Subscription Fees are payable monthly or yearly in advance on the date of each month/year corresponding to the date of the month whence service commenced, and in accordance with any policies relating to payment referred to in the Subscription Particulars and/or Website.

8.3 If Loyalzoo has not received payment within 30 days after the due date, and without prejudice to any other rights and remedies of Loyalzoo, Loyalzoo may, without liability to the Customer, disable the Customer’s password, account and access to all or part of the Services and Loyalzoo shall be under no obligation to provide any or all of the Services while the invoice(s) concerned remain unpaid.

8.4 All amounts and fees stated or referred to in these Terms are (a) non-cancellable and non-refundable; and (b) are exclusive of value added tax or other applicable sales taxes, which shall be added to Loyalzoo’s invoice(s) at the appropriate rate.


9.1 The Customer acknowledges and agrees that Loyalzoo and/or its licensors own all intellectual property rights in the Services, Apps and the Documentation. Except as expressly stated herein, these Terms do not grant the Customer any rights to, or in, patents, copyrights, database rights, trade secrets, trade names, trademarks (whether registered or unregistered), or any other rights or licences in respect of the Services, Apps or the Documentation.

9.2 The Supplier confirms that it has all the rights in relation to the Services and the Documentation that are necessary to grant all the rights it purports to grant under, and in accordance with, the terms of these Terms.


10.1 Each party may be given access to Confidential Information from the other party in order to perform its obligations under these Terms. A party’s Confidential Information shall not be deemed to include information that: (a) is or becomes publicly known other than through any act or omission of the receiving party; (b) is or becomes publicly known other than through any act or omission of the receiving party; (c) was in the other party’s lawful possession before the disclosure; (d) is lawfully disclosed to the receiving party by a third party without restriction on disclosure; (e) is independently developed by the receiving party, which independent development can be shown by written evidence; or (f) is required to be disclosed by law, by any court of competent jurisdiction or by any regulatory or administrative body.

10.2 Each party shall hold the other’s Confidential Information in confidence and, unless required by law, not make the other’s Confidential Information available to any third party, or use the other’s Confidential Information for any purpose other than the implementation of these Terms. Each party shall take all reasonable steps to ensure that the other’s Confidential Information to which it has access is not disclosed or distributed by its employees or agents in violation of the terms of these Terms.

10.3 Neither party shall be responsible for any loss, destruction, alteration or disclosure of Confidential Information caused by any third party.

10.4 The Customer acknowledges that details of the Services, and the results of any performance tests of the Services, constitute Loyalzoo’s Confidential Information. Loyalzoo acknowledges that the Customer Data is the Confidential Information of the Customer.

10.5 This clause 10 shall survive termination of these Terms, however arising.


11.1 The Customer shall defend, indemnify and hold harmless Loyalzoo against claims, actions, proceedings, losses, damages, expenses and costs (including without limitation court costs and reasonable legal fees) arising out of or in connection with (a) the Customer’s use of the Services and/or Documentation, and/or (b) the Customer’s breach of these Terms; and/or (c) any claim made by the Clientele against Loyalzoo resulting from the acts or omissions of the Customer including but without limitation as a result of the Customer providing incorrect or out of date information or failing to provide any information at all for the Service.

11.2 Loyalzoo shall, subject to clause 11.5, defend the Customer, its officers, directors and employees against any claim that the Services or Documentation infringes any United Kingdom patent effective as of the Effective Date, copyright, trade mark, database right or right of confidentiality, and shall indemnify the Customer for any amounts awarded against the Customer in judgment or settlement of such claims, provided that:

(a) Loyalzoo is given prompt notice of any such claim;

(b) the Customer provides reasonable co-operation to Loyalzoo in the defence and settlement of such claim, at Loyalzoo’s expense; and

(c) Loyalzoo is given sole authority to defend or settle the claim.

11.3 In the defence or settlement of any claim, Loyalzoo may procure the right for the Customer to continue using the Services, replace or modify the Services so that they become non-infringing or, if such remedies are not reasonably available, terminate these Terms on 2 Business Days’ notice to the Customer without any additional liability or obligation to pay liquidated damages or other additional costs to the Customer.

11.4 In no event shall Loyalzoo, its employees, agents and sub-contractors be liable to the Customer to the extent that the alleged infringement is based on: (a) a modification of the Services or Documentation by anyone other than Loyalzoo; or (b) the Customer’s use of the Services or Documentation in a manner contrary to the instructions given to the Customer by Loyalzoo; or (c) the Customer’s use of the Services or Documentation after notice of the alleged or actual infringement from Loyalzoo or any appropriate authority.

11.5 The foregoing states the Customer’s sole and exclusive rights and remedies, and Loyalzoo’s (including Loyalzoo’s employees’, agents’ and sub-contractors’) entire obligations and liability, for infringement of any patent, copyright, trade mark, database right or right of confidentiality.


12.1 Subject to the provisions of clause 11.5 this clause 12 sets out the entire financial liability of Loyalzoo (including any liability for the acts or omissions of its employees, agents and sub-contractors) to the Customer in respect of: (a) any breach of these Terms; (b) any use made by the Customer of the Services and Documentation or any part of them; and any representation, statement or tortious act or omission (including negligence) arising under or in connection with these Terms.

12.2 Except as expressly and specifically provided in these Terms:

(a) the Customer assumes sole responsibility for results obtained from the use of the Services and the Documentation by the Customer, and for conclusions drawn from such use. Loyalzoo shall have no liability for any damage caused by errors or omissions in any information, instructions or scripts provided to Loyalzoo by the Customer in connection with the Services, or any actions taken by Loyalzoo at the Customer’s direction;

(b) all warranties, representations, conditions and all other terms of any kind whatsoever implied by statute or common law are, to the fullest extent permitted by applicable law, excluded from these Terms; and

(c) the Services and the Documentation are provided to the Customer on an “as is” basis.

12.3 Nothing in these Terms excludes the liability of Loyalzoo: (a) for death or personal injury caused by Loyalzoo’s negligence; or (b) for fraud or fraudulent misrepresentation.

12.4 Subject to clause 12.2 and clause 12.3:

(a) Loyalzoo shall not be liable whether in tort (including for negligence or breach of statutory duty), contract, misrepresentation, restitution or otherwise for any loss of profits, loss of business, depletion of goodwill and/or similar losses or loss or corruption of data or information, or pure economic loss, or for any special, indirect or consequential loss, costs, damages, charges or expenses however arising under these Terms; and

(b) Loyalzoo’s total aggregate liability in contract, tort (including negligence or breach of statutory duty), misrepresentation, restitution or otherwise, arising in connection with the performance or contemplated performance of these Terms shall be limited to the total Subscription Fees paid for the User Subscriptions during the 12 months immediately preceding the date on which the claim arose.


13.1 These Terms shall, unless otherwise terminated as provided in these Terms, commence on the Effective Date and shall continue indefinitely, unless (subject to clause 13.2) either party terminates at any time by cancelling, and the Customer may cancel at any time as specified on the Website.

13.2 If these Terms are terminated for whatever reason, the Customer shall not be entitled to any refund of any Subscription Fees paid by the Customer in advance.

13.3 On termination of these Terms for any reason:

(a) all licences granted under these Terms shall terminate at the end of the paid subscription period;

(b) each party shall return and make no further use of any equipment, property, Documentation and other items (and all copies of them) belonging to the other party;

(c) the Customer will be allowed to extract their user and transactional data for a period of one month, after this period Loyalzoo may destroy or otherwise dispose of any of the Customer data in its possession; and

(d) the accrued rights of the parties as at termination, or the continuation after termination of any provision expressly stated to survive or implicitly surviving termination, shall not be affected or prejudiced.


14.1 Loyalzoo shall have no liability to the Customer under these Terms if it is prevented from or delayed in performing its obligations under these Terms, or from carrying on its business, by acts, events, omissions or accidents beyond its reasonable control, including, without limitation, strikes, lock-outs or other industrial disputes (whether involving the workforce of Loyalzoo or any other party), failure of a utility service or transport or telecommunications network, act of God, war, riot, civil commotion, malicious damage, compliance with any law or governmental order, rule, regulation or direction, accident, breakdown of plant or machinery, fire, flood, storm or default of suppliers or sub-contractors, provided that the Customer is notified of such an event and its expected duration.

14.2 A waiver of any right under these Terms is only effective if it is in writing and it applies only to the party to whom the waiver is addressed and to the circumstances for which it is given.

14.3 Unless specifically provided otherwise, rights arising under these Terms are cumulative and do not exclude rights provided by law.

14.4 If any provision (or part of a provision) of these Terms is found by any court or administrative body of competent jurisdiction to be invalid, unenforceable or illegal, the other provisions shall remain in force. If any invalid, unenforceable or illegal provision would be valid, enforceable or legal if some part of it were deleted, the provision shall apply with whatever modification is necessary to give effect to the commercial intention of the parties.

14.5 These Terms, and any documents referred to in it, constitute the whole agreement between the parties and supersede any previous arrangement, understanding or agreement between them relating to the subject matter they cover. Each of the parties acknowledges and agrees that in entering into these Terms it does not rely on any undertaking, promise, assurance, statement, representation, warranty or understanding (whether in writing or not) of any person (whether party to these Terms or not) relating to the subject matter of these Terms, other than as expressly set out in these Terms.

14.6 The Customer shall not, without the prior written consent of Loyalzoo, assign, transfer, charge, sub-contract or deal in any other manner with all or any of its rights or obligations under these Terms. Loyalzoo may at any time assign, transfer, charge, sub-contract or deal in any other manner with all or any of its rights or obligations under these Terms.

14.7 Nothing in these Terms is intended to or shall operate to create a partnership between the parties, or authorise either party to act as agent for the other, and neither party shall have the authority to act in the name or on behalf of or otherwise to bind the other in any way (including, but not limited to, the making of any representation or warranty, the assumption of any obligation or liability and the exercise of any right or power).

14.8 These Terms do not confer any rights on any person or party (other than the parties to these Terms and, where applicable, their successors and permitted assigns) pursuant to the Contracts (Rights of Third Parties) Act 1999.

14.9 Any notice required to be given under these Terms shall be in writing and shall be sent by e-mail to the other party at its address set out in the Subscription Particulars (in the case of the Customer) and the e-mail address on the Website for Loyalzoo. A notice delivered by e-mail shall be deemed to have been received at the time of transmission.

14.10 These Terms and any disputes or claims arising out of or in connection with it or its subject matter or formation (including non-contractual disputes or claims) are governed by, and construed in accordance with, the law of England. The parties irrevocably agree that the courts of England have exclusive jurisdiction to settle any dispute or claim that arises out of or in connection with these Terms or its subject matter or formation (including non-contractual disputes or claims).

Copyright © 2017 – Loyal Zoo Ltd and its licensors. All rights reserved.