This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies.
Learn moreOKWe may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.
Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.
These cookies are strictly necessary to provide you with services available through our website and to use some of its features.
Because these cookies are strictly necessary to deliver the website, refuseing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.
We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.
We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.
These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.
If you do not want that we track your visit to our site you can disable tracking in your browser here:
We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.
Google Webfont Settings:
Google Map Settings:
Google reCaptcha Settings:
Vimeo and Youtube video embeds:
The following cookies are also needed - You can choose if you want to allow them:
What to Expect From a Well Run Loyalty Program
There are two main things you can expect if you run a well-functioning loyalty program; customers come more often and they spend more each time they come. Overall, this can mean an interesting increase in sales. Figures vary depending on your sector – but a sales increase between 8-33% is highly probable
Customer Loyalty – Why Do You Want It?
Goals are always easier to reach if they are clearly defined. And so also with customer loyalty. Before simply setting out on a quest to achieve it, ask yourself why you want it. By defining a goal it will also be easier to define the road there. It may seem a superfluous question with an […]
Should You be Collecting Big Data?
Big data is one of those buzzwords that has gained traction over the last few years. The big brands and chains are all talking about it. So what is it?
What Marketeers Won’t Tell You
The job of a marketeer is to promote a business and to make sure as many people as possible know about it. This usually comes at a high cost – expensive ad campaigns, flashy billboards, posters, online advertising and so on. Getting your business out there is important. But for small businesses which depend mostly on walk-ins […]
Are Digital Loyalty Cards Really All That?
Digital is here to stay in most aspects of our lives and it does make things easier. Here are 8 reasons why you should consider making your loyalty program digital – and 2 points to consider before taking the plunge. Customers have enough clutter in their wallets already. Another paper loyalty card is unlikely to be welcome – […]
Marketing Your Business – Knowing Who Your Customer Is
When it comes to marketing your business there is one crucial question to ask. Who is my customer? Without knowing who you are selling to, how can you market to them? You probably already have a good idea about who your typical customer is, but it will be worth sitting down and spending a little […]
Infographic: How to Become a Favourite
Why is Harvey Nicks getting into digital loyalty?
The big news in retail technology this week was the launch of Harvey Nichols loyalty app. It has been written about almost every day – and the comments have been many, mostly about the rewards which according to the Evening Standard include botox when the customer has spent a sweet £8900. Loyalty cards are old news […]
How to Get Customers to Join Your Loyalty Program
You have created your brand new loyalty program, you have some fab rewards set up, you have informed the staff, and you’re eagerly anticipating an influx of customers really keen to start earning their rewards. But then, nothing happens. Despite your nice little sign, your social media posts and your email newsletter, customers just aren’t […]
13 Reasons You Should Shop Local
It’s, well, LOCAL! Beats driving/sitting on a train/on a bus and paying for it right? It’s friendly. Employees are likely to actually look at you. And probably even smile And start a chat! You’ll get to see the business owner. Probably. And in most cases, they are lovely, driven people who really care about you. Hello…..mrs/mr […]