Smart is Successful

Smart: Focusing on customer retention rather than customer acquisition. The well known Pareto principle (e.g. the Gartner Group) states that 20% of your customers drives as much as 80% of total revenue.  Stupid: Chasing the bargain-hunters. Customers who came to your shop

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.