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The Loyalzoo app is the only cloud-based loyalty program available on the British market. What does this mean, and why is it important for merchants and customers?

There are a number of loyalty schemes on the market, but they all use something other than phone and tablet to perform the transaction, sometimes a plastic card reader, or more commonly, QR codes. The customer will buy what he/she wants, then, to get their rewards, the merchant presents them with a QR code on a piece of paper; the customer takes out their phone, launches some loyalty app or QR reader, they line it up with the QR code and zap.

Now, there are all sorts of problems with this way of doing things. Read more