31 Oct
Stop Spending on Marketing – Do This First
If you work with marketing or a have an interest in business you might have heard about the Pareto Principle, or the 80/20 rule as it’s also known as. The Pareto Principle refers to the theories and methods by Italian economist and
09 Oct
Why Your Job is Customer Service, Not Sales
Anyone working in sales, remotely or on the shop floor, deals with customers – it’s their job to sell and to assist the customer when he or she is looking to buy something. In shops people are hired as sales
26 Sep
9 Tips to Improving Customer Retention
Repeat business is great for any store – but it is easy to let focus on getting new customers take over. By focusing on your existing customers you can grow your business without spending your entire budget. So how do you make sure your customers