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London, 29 November, 2016: Loyalzoo, a leading digital loyalty service provider for SME retailers and restaurants, has taken its subscription offering to the next level by announcing a fully automated marketing engine aimed at targeting customers at the right time with the right offer.

Running alongside Loyalzoo’s easy to use proven loyalty program, the new Handsfree Marketing feature enables companies to send targeted marketing messages to customers, segmented according to their purchasing behaviour.

Using complex mathematical calculations, the system identifies specific customer-types and ensures delivery of appropriate targeted messages. Whether it is new users, high spenders, returning customers or those who have not visited for some time, the appropriate message or offer is delivered automatically, all for a low monthly cost.

The new feature takes only a minute to set up, in line with Loyalzoo’s “hassle-free” uncomplicated approach to the use of technology within independent retail environments.

According to BrightLocal and the Chamber of Commerce, SMEs on average spend $400 per month on marketing. Using Loyalzoo’s Handsfree Marketing, they could reduce these costs by up to 78 percent, while simultaneously running a digital loyalty program.

“For small businesses marketing can be time consuming, costly and sometimes just non-effective. With this in mind we wanted to invent a feature that provides a new twist on “set and forget” marketing and will revolutionise their approach” says Loyalzoo CEO, Massimo Sirolla. “Meanwhile, it allows business owners to focus on what they do best – running their business.”

Loyalzoo is already working with hundreds of merchants across the UK and US, and has been named one of the UK’s top 50 most disruptive businesses by Everline Future 50.

Since 2014, the company has made huge strides in the loyalty space thanks to its easy to use digital service. The stress-free, self service nature of the solution is its unique selling point. “Loyalzoo has been absolutely wonderful! It’s a lot less of a hassle than our previous system since the customers do not need to remember a card. It’s wonderful! It works great with our office and store, we are so happy to have found this system!” says Cynthia Monette, Owner at Avena Integrative Medical Centre of Putnam, Connecticut.

Loyalzoo recently launched a third crowdfunding campaign to support on-going growth and to establish a team in the US, working alongside its UK headquarters (www.seedrs.com/loyalzoo3).

Note for editors

About Loyalzoo – Digital loyalty card service for SME retailers and eateries

Based in west London, Loyalzoo was founded to help small/medium sized businesses compete with larger retailers and brands in an increasingly mobile/digital world. Loyalzoo is unique in the industry, as retailers of any size can setup their own, custom made in-store loyalty program in just minutes, without the need to print cards or buy expensive hardware. It also operates directly from most point-of-sale systems, avoiding any change or disruption for merchants and their staff. Loyalzoo’s service is available directly via the company’s website www.loyalzoo.com, resellers, agents, as well as via the digital marketplaces of Clover POS and Epos Now.

Rhiannon Davies
Growth & Engagement Manager
p: +44 (0)20 3598 3932  
e: rhiannon@loyalzoo.com

Wynne Evans
Wynne Evans Communications
p: +44 (0)7946 418133
e: jwynne_evans@tiscali.co.uk

Customer behaviour is changing – as customers and as consumers we are developing rapidly. The way we choose where to spend our money is changing, and this means our requirements to retailers are changing, too. It is no longer enough to have a physical presence or a big billboard. Read more

The number of pubs is decreasing at worrying rate in the UK – we wrote an article about it last summer (read it here) – and pub owners around these fair isles are doing their best to keep them going and growing attracting business. Most pubs live on their regulars; the after-works, the sports fans and their neighbours, who come in week after week.

But the stats don’t lie – even the regulars are decreasing in number. A simple measure to keep your regulars is providing value. It is likely that one reason for the decline in pub-visitors is the economic climate – buying alcohol to drink it at home is cheaper. You must show them that the value they get from visiting your pub exceeds the tangible penny-saving; you must make it clear that their visit matters to you. Isn’t that part of the reason we go to pubs, to meet people, to feel part of a group?

Loyalty cards have been around for a while – but the standard paper or plastic ones are often more hassle than they are worth for the staff. Customers love the idea of getting rewarded – it makes them feel appreciated and that they are saving money. Our app is designed to give merchants an easy solution to this conundrum. You can read more about it here. So how might a loyalty program work for a pub, selling both drinks and food? Traditional loyalty cards often give a stamp per drink – and that’s it. Many newer solutions are fare more flexible – Loyalzoo included – and allows you to rewards for spend instead, giving you more options and freedom with how you want to reward them. You could give 1 point per £1 spent, and set up the rewards as follows: 10 points – complimentary bar snack, 20 points free pint of Becks/small glass house wine, 50 points – half price house bottle of wine. If you don’t want to give alcohol as rewards you could offer discounts on food as the reward, or even gift cards with third parties e.g. Amazon – 50 points – £5 amazon voucher, or 150 points – £25 Amazon voucher.

If you have any further questions don’t hesitate to get in touch – find our contact information here. We love a chat!

 

Digital is here to stay in most aspects of our lives and it does make things easier. Here are 8 reasons why you should consider making your loyalty program digital – and 2 points to consider before taking the plunge.

  • Customers have enough clutter in their wallets already. Another paper loyalty card is unlikely to be welcome – and even if they accept it they are frightfully easy to displace and forget about.
  • Every morning is a struggle trying to remember all the essential things you need in order to get through the door. Another piece of paper currently not in your wallet? Forget about it. However incredible your rewards are, chances that your paper or plastic loyalty card being amongst the early morning priorities are slim.
  • With paper loyalty cards, you have no way of communication with your customers. You give them a card, and off they go. They may never return again! With your loyalty card in an app, you have a direct method of communication with the customer. Send a push notification to your customers and invite them back!
  • Variety is key to keeping your customers engaged. With digital loyalty you can change your rewards as you go – depending on seasonality or stock levels.
  • A typical smartphone user looks at their phone approximately 1300 times per week. Wouldn’t it be great if your brand was visible there? It is free exposure which keeps your brand in your customers’ minds.
  • It is faster and easier than stamping a card – and with digital stamps there is no risk of fraud. If you make a mistake it can always be corrected and with full access to analytics you are always in control.
  • A digital loyalty card isn’t as expensive or complicated as you think. It works regardless of your store setup, and can run on your existing POS, tablet or even just a phone.
  • You get to learn your customers’ names and access to customer behaviour data – allowing you to see who your best customers are. This is great for making their experience more personal – key to improving their loyalty.
  • Digital undoubtedly has many advantages, but it requires some work to get off the ground. Getting customers to download an app will always be the key. Offer them an incentive to download it then and there is you can – a free hot drink, a cash discount or something else that is of value to the customer. As soon as they have downloaded the app, they’re yours.
  • Your customers may not be very comfortable with digital, perhaps they are old or belong to another tech-nervous demography. If they do, you can run your loyalty program digitally but without customers’ active involvement or just stick to old fashioned paper cards. As cool as staying on trend is, it is no good if your customers’ aren’t happy.

To find out more about Loyalzoo’s loyalty app click here. If you have any questions pop them in the comments or contact us.

Social selling is a concept that has gained traction in the last few years – following on the explosion of social media over the past decade. Although it is often thought of in relation to social media, the concept of social selling has been around forever.

Social selling is about making connections between customer and brand.

It can also mean a connection between a product and a customer; especially if you are a B2C business. For B2B, the former is usually more appropriate. Crucially; social selling isn’t hard selling. It is about creating trust and good connections.

If you manage to make positive connection between yourself, your brand and/or your products to your audience (ie. your prospective buyers), you have taken an important step towards achieving a sale. And not necessarily within your immediate group of prospects; a valuable aspect of good social selling is its potential to spread by word-of-mouth.

Humans rely on each other for advice and support, also when it comes to which brands to buy, which services to use or which restaurants to go to. People with whom we have good connections are those we trust to help us in making our own decisions. Likewise, if we are happy with a product or a brand, we often recommend it to our network.

There are two aspects to successful social selling.

1.Brand promotion. Having a social presence is important – it is expected by the majority of consumers, who want to be able to find you. It allows for a dynamic and personal relationship with them; it opens up a platform for questions and feedback to which you can respond to easily.

2. Product promotion. Being on social is a fantastic way to put your products or services in front of the consumer. Are you a restaurant? Post daily specials and mouthwatering pictures of the food you serve. A book shop? Post reviews or staff picks of the week, and let your customers contribute, too. Do you offer some sort of service? Posting before/after or testimonials can be a very powerful tool. Consumers listen to other consumers – leverage this fact.

It really comes down to one thing – being sociable. Whether you’re one-man band, a big company or a really cool brand, interacting and reaching out to your audience is vital. And equally important is it to let your customers, or prospective customers, interact with you. Make sure you always respond to comments or questions, mentions, feedback – good and bad alike.
Check us out on Twitter and Facebook – we’d love to connect.

 

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