With Track and Trace coming into effect on 4 July, every bar and restaurant should register customer details so they can be contacted in the event of a Covid-19 outbreak. Taken together with reopening after three months’ closure, the hospitality sector is struggling to deal with this new challenge.

But there’s also an opportunity here. As pub-goers will now be expected to provide their contact details, a loyalty program can increase revenue while collecting customer information. Pubs, in particular, have long relied on passing trade. Now is the time to consider more sustainable ways of increasing repeat visits and customer spend.

“We have a perfect example of a temporary problem creating the conditions for a longer-term solution’, says Loyalzoo CEO Massimo Sirolla. ‘The government has said the industry needs to monitor in order to keep people safe. So you need a way of recording names, contact details and time of visit, and it has to be contactless, easy and hygienic.

“That’s what we do. Customers can check-in, either by giving their contact details at the till, registering at a tablet on the door or downloading the Loyalzoo app.

“So that covers the regulations. But the sweetener for customers is that they now get loyalty points when they buy. It makes giving contact details that bit easier. Then they’re more likely to go out for an evening where they have points, less likely where they don’t. That means more revenue for landlords running a loyalty program”.

Loyalzoo has been offering digital loyalty programs since 2014 and its software is fully integrated with a number of popular point-of-sale systems: EposNow, Clover and Poynt. But it also runs in ‘non-integrated mode’ on almost any till system or on a tablet or PC. Thousands of merchants worldwide use it. It is also fully compliant with GDPR.

Loyalzoo is proven, robust and easy to use and starts at just £19/month. To register for a free trial go to and get set up in minutes.

About Loyalzoo

Based in West London, Loyalzoo‘s mission is to help small/medium-sized businesses compete with larger retailers and hospitality by giving them the ability to set up their own, custom-made in-store loyalty program in just minutes, without the need to print cards or buy expensive hardware.

Loyalzoo, the digital loyalty service for SMEs, has announced that Jan-Pieter (JP) Lips is joining the board as a non-executive director. As one of the leading pioneers in the loyalty industry, co-founder and MD of Nectar, the UK’s largest loyalty program, and currently, Head of Unified Commerce Enablement at Adyen, JP’s huge experience of the loyalty industry will be an invaluable asset as the company prepares for stellar growth in its US, UK and European markets.

Started in 2014, Loyalzoo has grown to become a recognised brand, allowing smaller businesses reap the benefits of digital innovation. With an extensive product range and partnering with payment companies, such as merchant acquirers, and smart point-of-sale providers, the company has exploited new channels into this vast market which until now has proved hard to access.

With around 2,000 merchants in the US and UK paying for and using its platform, over 4 billion loyalty points given and over 150 new merchants signing up to its platform every month, Loyalzoo has helped transform how small business owners retain their customers and get them spending more. Industry experts as well as savvy merchants have long recognised that it is easier and far more cost-effective to increase spend from existing customers than trying to attract new customers with discount offers. Building on its success as the leading loyalty platform on First Data’s Clover POS, along with integrations on other Smart Pos systems, Loyalzoo has recorded year-on-year growth of over 100% and expects to exceed that growth from 2020 with other partnerships around the world.

Welcoming him to the Loyalzoo board, CEO Massimo Sirolla described JP as one of the leading innovators of the loyalty space. ‘He recognised the importance of loyalty to business success when others were still plugging discounts and offers. He has that pioneering spirit which we value so much at Loyalzoo and he understands the industry like few others. His experience and his contacts will be invaluable to us’.

JP added: ‘people have been scratching their heads for years trying to figure out how to penetrate the SME market for loyalty systems. The scale of it dwarfs the top tier of retailers but it’s incredibly hard to reach. From what I’ve seen, Loyalzoo has cracked it. They have a product set which excels what most of the big brands can offer; they have a tight and experienced team with a clear vision; they have a route to market which they’ve defined and proved. It’s a powerful proposition’.

With major partnerships at their concluding stages in both the US and UK as well as South America, Italy and Eastern Europe, Loyalzoo is well-placed for the next stage of its growth: becoming a world leader in customer loyalty platforms.

About Loyalzoo
Based in West London, Loyalzoo’s mission is to help small/medium sized businesses compete with larger retailers by giving them the ability to setup their own, custom made in-store loyalty program in just minutes, without the need to print cards or buy expensive hardware. Loyalzoo’s service is available directly via the company’s website, resellers, agents, as well as via the digital marketplaces of Clover POS, Aevi, Epos Now, and Poynt.

With the popularity of Amazon Prime increasing, striving small businesses are trying to compete by running paid membership programs, which create a new type of loyalty. So what is a loyalty program and how can running a “Prime-style” loyalty program benefit your business?


There are many types of loyalty programs on the market but in a traditional sense, the basis for a loyalty program is a customer earns points for spending and redeems a reward when a point target is reached. Therefore encouraging the customer to visit more regularly or increase their spending habits.  

Historically these loyalty programs have been executed by paper or plastic cards due to ease of use.  With the increasing use of technology and smartphones, today’s version of a loyalty program can include features like points being viewed in-app or marketing messages being sent via SMS. Typically these are the types of features you should find in a good quality digital loyalty platform:

  • Point balances sent in digital format (SMS, email or push)
  • Integrated into your businesses point-of-sale
  • The ability to send marketing messages via the platform
  • Auto-promotions for customer segments

Point-based loyalty points programs work well for cafes and quick service restaurants – venues where customers generally shop at a variety of places yet you still want to be at the top of their list of choices.

membershipsDigital Loyalty has evolved very quickly due to the advancements in the way customers consume digital content. Now we look at smartphones as a digital wallet or even our own shopping mall. Online shopping, Apple Pay, Amazon’s “one-click” purchase, and Amazon Prime have all driven us to enjoy fewer clicks, less hassle and basically doing less of anything.

So where does this leave small retailers? There’s still a place for independents as there are 22 million small businesses in the US, it’s just there is more pressure for business owners to add digital to their in-store experience. The combination of consumers going wallet-less along with the popularity of Amazon Prime is what has led businesses to use a “Prime-style” loyalty platform. In essence, a customer is charged a recurring fee and the business offers special rewards or benefits in return. Some features can include:

  • Setting up memberships and recurring payments directly from your point-of-sale
  • Tracking abilities for used rewards/benefits
  • Send promotions to VIP members to make them feel valued
  • Declined cards management

The icing on the cake is that all of this drives recurring revenues and leaves little up to chance when trying to strive for growth in a business.  Membership programs work particularly well where there is a great deal of competition and the customer should be regularly purchasing your product/service.


The best vertical example using this type of software is car washes, for example charging $30/month for unlimited car washes. Membership programs can be used for unlimited rewards or a set amount of benefits within a billing period. Wine clubs, golf clubs, coffee shops, nail, tanning, hair and beauty salons, in particular, are also using membership platforms to run their Prime loyalty programs. Great membership examples in these verticals are:

  • $39.95/month for two premium bottles of wine a month
  • $119/month for 4 Deluxe facials per month and 15% off all products all of the time
  • $70/month for unlimited blow-outs or men’s shaving
  • $45/month for nail paint with shellac on toes and hands per month. As many touch-ups as required.

As far as small businesses go in surviving long-term, a digital loyalty strategy is a must – it’s just investing in an affordable product that can execute steady growth for the business and be so downright easy you would be lost without it.

Will be available as standard offering on all SmartPay terminals

London, 22 May, 2018: Digital loyalty service Loyalzoo has announced partnership in the US with payments industry leader Vantiv, now Worldpay. Using the Aevi open platform, Worldpay has rolled out SmartPay, a new line of smart terminal point-of-sale systems which now feature Loyalzoo’s loyalty software bundled on each terminal.

SmartPay draws together multiple services and applications into an open payments acceptance ecosystem, allowing merchants to run their business from their smart POS terminal. Many different services can be added into this open system such as inventory management and loyalty programs. By offering loyalty points, businesses can reach out to their customers, reward increased spending and better understand purchasing habits and behaviour.

Announcing the partnership, Worldpay’s Jon Pollock, SVP of Product Management, said, “the demand for smart POS systems is growing at an incredible rate. We aim to provide SMB merchants with the very best business apps and payment services to drive growth and streamline their processes. Because effective loyalty programs are crucial for many merchants, including Loyalzoo in our SmartPay application bundle delivers significant value.”

Massimo Sirolla, Loyalzoo CEO explained the significance of the partnership: “We were delighted when Aevi and Worldpay approached us to partner on their new project. Our knowledge in cardless loyalty and our commitment to making the experience as easy as possible for both merchant and customer made us a great fit for their ambitious design.”

Worldpay will be offering merchants across the US a variety of application bundles, all designed to optimise the needs of the business. Loyalzoo will be available on each of those bundles. This means every merchant using Worldpay’s new SmartPay terminals can now run their own loyalty program without having to pay extra for the service.

Loyalzoo allows independent merchants to increase customer retention by hosting their own loyalty program. Since its launch in 2013, the company has given merchants and their customers the most frictionless experience, with merchants awarding loyalty points from their existing POS set-up.

Loyalzoo has partnered with Aevi to bring their “merchant first” digital loyalty card service to Aevi’s marketplace of value added apps and services to merchants worldwide. With demand surging for smart POS terminals that can integrate payments acceptance with other business services, Loyalzoo is poised to bring its model to a wider market.