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Author: Adam West
From cardrates.com

Our experts and industry insiders blog the latest news, studies and current events from inside the credit card industry. Our articles follow strict editorial guidelines.

Loyalzoo, the leader in loyalty platforms for small and medium-sized retailers and global payments processor Elavon Inc, has announced that the full suite of Loyalzoo services is now available on the Poynt app market. Poynt is one of the leading smart POS terminals supplied to merchants through Elavon and its app market is designed to manage and promote business applications which will enhance the value of the Elavon Inc payment service to merchants.

Loyalzoo will provide three app services on Poynt:

  • Digital Loyalty allows merchants to run a points-based loyalty program from their POS. It is a customer-retention app designed to increase both spend and repeat visits as well as providing a full CRM service to smaller businesses.
  • Memberships and Recurring Payments makes it possible for physical retailers and restaurants to operate subscription programs, or automated recurring payments, directly on their POS system. Customers can pay a recurring fee in exchange for VIP privileges and service, similar to Amazon’s own loyalty program, Prime.
  • Lucky Loyalty is a ‘surprise and delight’ program aimed mainly at quick-service outlets such as filling stations and convenience stores. It randomly rewards customers without intervention from staff.

‘We’re looking forward very much to working with Elavon and enhancing the Poynt offering with our loyalty services’, says Loyalzoo CEO Massimo Sirolla. ‘After the Covid emergency, there is a growing awareness among business owners that leaving customer relations to chance is too risky a strategy. Now that businesses are reopening, having at your fingertips all those customers you haven’t seen in three months and being able to reach out to them… it’s invaluable.

‘But there’s another feature to our services, one we knew from the start was right, but could never have imagined it becoming so important: everything is contactless. Our digital loyalty product gives loyalty points by email or SMS, there is no need for any scanning or touching. But the real game-changer is our card-on-file feature now available through Memberships and Recurring Payments. Merchants can store a customer’s payment card securely in the system, and use it to charge the customers for their in-store purchases, without the need to pull out the card each time or touch the payment terminal. What was an incredibly convenient feature, is now a health and hygiene one that customers will also be delighted to use. Quite simply, no merchant should be without it’.

Loyalzoo offers an unmatched range of services, allowing small-business owners to run a sophisticated CRM system well-adapted to their needs. The Memberships and Recurring Payments card-on-file feature is particularly relevant in today’s pandemic context. Being able to set up automated recurring payments on a customer’s card directly on the POS system, and paying in-store using a pre-stored payment card, completely contactless and cardless, are big innovations for small and medium-sized merchants.

Merchant service providers, like Elavon Inc, offering add-ons brings more value to their client base, and loyalty is a particularly ‘sticky’ product. Loyalzoo is proud to provide a service that will increase the longevity of POS and merchant service contracts. It’s a win-win, for Loyalzoo, for merchant service providers, and for their customers’.

About Loyalzoo
Based in West London, Loyalzoo‘s mission is to help small/medium-sized businesses compete with larger retailers by giving them the ability to set up their own, custom-made in-store loyalty program in just minutes, without the need to print cards or buy expensive hardware. Loyalzoo’s service is available directly via the company’s website www.loyalzoo.com, resellers, agents, as well as via a range of digital marketplaces.

About Elavon Inc

Backed by US Bank and with more than 1.1 million customers in over 30 countries, Elavon Inc is one of the top five global payment providers in the world. For more than 25 years, Elavon Inc has been a leader in payment processing, leveraging the world’s best technologies for our partners from large worldwide enterprises, to locally owned small businesses.

Loyalzoo, the leader in loyalty platforms for small and medium-sized retailers, and PAX Technology, the world’s leading electronic payment terminal solution provider, have announced that Loyalzoo’s Digital Loyalty app is now available on PAXSTORE, an open eco-system designed to manage and provide 3rd party business applications, allowing banks and merchants to create their own independent application stores and provide value-added services via Android-based terminals.

“Being on PAXSTORE is a big event for us”, said Loyalzoo CEO Massimo Sirolla. “In the last five years we’ve worked on a lot of integrations with major smart POS providers. We realised at an early stage that to make loyalty a valuable add-on for merchants, it has to be integrated into the payment process. At a practical level, you need a solution that does not obstruct the merchant’s sales process. More importantly, we found that an integrated solution could leverage all the information coming out of the payment system itself. In other words, through careful integration, we can give merchants the kind of CRM system normally available only to big retail and hospitality. What we offer helps smaller merchants punch far above their weight.”

‘We’re delighted to have valuable applications featured on PAXSTORE, said Conor Devane, PAXSTORE marketing manager. “Partnering with solution providers such as Loyalzoo is part of PAXSTORE’s strategy to provide a leading open-platform collaborative ecosystem which connects app providers, terminal managers, payment service providers and merchants.

The first of many projects this year will see the deployment of Loyalzoo on PAXSTORE to thousands of merchants in Ireland via TruePOS payment solutions. Using the Loyalzoo application o PAX A920 Android mobile SmartPOS, it will provide a highly integrated and feature-rich in-store solution with the smallest hardware footprint.

About Loyalzoo (www.loyalzoo.com)

Based in West London, Loyalzoo‘s mission is to help small/medium-sized businesses compete with larger retailers by giving them the ability to set up their own, custom-made in-store loyalty program in just minutes, without the need to print cards or buy expensive hardware. Loyalzoo’s service is available directly via the company’s website www.loyalzoo.com, resellers, agents, as well as via a range of digital marketplaces.

About PAX (www.paxtechnology.com)

PAX Technology is the world’s leading provider of electronic payment terminals, PIN pads and point of sale hardware and software. By 2019, PAX has sold more than 45 million terminals in over 120 countries. In 2019 alone, PAX generated a group revenue of $635 million, and international sales grew by 21.3%.

With Track and Trace coming into effect on 4 July, every bar and restaurant should register customer details so they can be contacted in the event of a Covid-19 outbreak. Taken together with reopening after three months’ closure, the hospitality sector is struggling to deal with this new challenge.

But there’s also an opportunity here. As pub-goers will now be expected to provide their contact details, a loyalty program can increase revenue while collecting customer information. Pubs, in particular, have long relied on passing trade. Now is the time to consider more sustainable ways of increasing repeat visits and customer spend.

“We have a perfect example of a temporary problem creating the conditions for a longer-term solution’, says Loyalzoo CEO Massimo Sirolla. ‘The government has said the industry needs to monitor in order to keep people safe. So you need a way of recording names, contact details and time of visit, and it has to be contactless, easy and hygienic.

“That’s what we do. Customers can check-in, either by giving their contact details at the till, registering at a tablet on the door or downloading the Loyalzoo app.

“So that covers the regulations. But the sweetener for customers is that they now get loyalty points when they buy. It makes giving contact details that bit easier. Then they’re more likely to go out for an evening where they have points, less likely where they don’t. That means more revenue for landlords running a loyalty program”.

Loyalzoo has been offering digital loyalty programs since 2014 and its software is fully integrated with a number of popular point-of-sale systems: EposNow, Clover and Poynt. But it also runs in ‘non-integrated mode’ on almost any till system or on a tablet or PC. Thousands of merchants worldwide use it. It is also fully compliant with GDPR.

Loyalzoo is proven, robust and easy to use and starts at just £19/month. To register for a free trial go to www.loyalzoo.com and get set up in minutes.

About Loyalzoo

Based in West London, Loyalzoo‘s mission is to help small/medium-sized businesses compete with larger retailers and hospitality by giving them the ability to set up their own, custom-made in-store loyalty program in just minutes, without the need to print cards or buy expensive hardware.