Entries by The Jolly Gardener

Invest in a business with a mission!

Today, 27 March 2014, we are launching our first crowd-funded investment round. This is an opportunity to invest in one of the most radical initiatives to have hit the high street. Here are three reasons why you should invest in Loyalzoo. 1)  We support the independents Loyalzoo was set up to support independent shops and […]



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Shopping local is the future!

The latest IBM ‘5 in 5’ report – top five innovations in the next five years – has an astonishing second prediction: in 5 years, buying local will beat online. This prediction seems to confound the accepted wisdom about the decline of local shopping. But IBM has a habit of getting it right: that’s why […]



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Who wants plastic loyalty cards?

Suppose you are an independent merchant. You want a loyalty program because you want to get your regular customers spending more and you want to find a way of guaranteeing that spend by rewarding their loyalty. What do you do? A lot of merchants consider plastic loyalty cards. This is a big mistake. An even […]



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Why Loyalty Is Important

In the retail industry many business owners are obsessed with the issue of trying to find new customers. They are obsessed with making sure their advertising, displays and pricing are all geared to attract new customers. This focus on pursuing new customers is certainly prudent and necessary but, at the same time, it is not […]



The High Street as it was

The photo above is of a British high street in the 1950s. I have no idea where it is. If anyone does know, please contact us. I’d like to see it now. It’s a very ordinary street, almost nondescript. There are no grand buildings, nor is it quaint Olde English. If we put nostalgia aside, […]