07 Jan
Shopping local is the future!
The latest IBM ‘5 in 5’ report – top five innovations in the next five years – has an astonishing second prediction: in 5 years, buying local will beat online. This prediction seems to confound the accepted wisdom about the
27 Dec
Clear the way for 2014!
With 2014 fast approaching we decided that instead of a new year’s resolution that we break by noon on 1st January we would get our houses and office ship shape, tidy and free from clutter. After all, they say your
05 Dec
How to make more money at Christmas
Last year British shoppers spent an astonishing £7.9bn online at Christmas, and online spending is likely to increase even further during the festive period this year. This means that spending is moving from the physical stores of our high streets
19 Nov
Who wants plastic loyalty cards?
Suppose you are an independent merchant. You want a loyalty program because you want to get your regular customers spending more and you want to find a way of guaranteeing that spend by rewarding their loyalty. What do you do?
01 Nov
Why Loyalty Is Important
In the retail industry many business owners are obsessed with the issue of trying to find new customers. They are obsessed with making sure their advertising, displays and pricing are all geared to attract new customers. This focus on pursuing