Plugging the hole in the bucket

Stopping your customers from leaking to your competitors We’ve all had it happen to us, your business is going well with a steady flow of customers and then boom! A store opens up down the road who offers the same

Big brands logos
Strategies For Loyalty – What Do The Big Bra...

The big brands have deep pockets and domineering presence, and pair this with free parking and low prices it is hardly surprising that customer choose them. But for the very reasons that make the big shops attractive, they also make

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How and Why to Use a Loyalty Program in a Pub

The number of pubs is decreasing at worrying rate in the UK – we wrote an article about it last summer (read it here) – and pub owners around these fair isles are doing their best to keep them going and

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What to Expect From a Well Run Loyalty Program

There are two main things you can expect if you run a well-functioning loyalty program; customers come more often and they spend more each time they come. Overall, this can mean an interesting increase in sales. Figures vary depending on

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