How to build loyalty that lasts

How to build loyalty that lasts What is customer loyalty and why is it so important? There are obvious reasons why customer loyalty is so important. Selling to existing customers is much easier than acquiring a new customer. However it

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Looking back on Loyalzoo

Looking back on Loyalzoo… 8 years ago, two friends decided to change the way of customer loyalty for small independent businesses. The world became more digital than ever, big retailers inventing their own loyalty apps for customers while small merchants

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Recession-proof your small business

Now is the time to protect your business from the threat of recession. To get through tough times you need to plan ahead and make sure you have all the essential tools for running your business. But it doesn't have

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Loyalty program misconceptions

There are so many different types of loyalty platforms on the market that it can become confusing as a business owner when implementing the right program. Everyone is so conditioned to seeing what works for big retailers as well, that

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