Digital Loyalty vs. Paid Membership Programs for y...

With the popularity of Amazon Prime increasing, striving small businesses are trying to compete by running paid membership programs, which create a new type of loyalty. So what is a loyalty program and how can running a “Prime-style” loyalty program

freebie-campaign
100% of customers say they want free stuff 100% of...

So maybe these aren’t accurate statistics but it’s a fairly good assumption to say that every customer loves freebies. The definition of a “freebie” is something given or received without charge and we’re telling you that your business should give

Big brands logos
Strategies For Loyalty – What Do The Big Bra...

The big brands have deep pockets and domineering presence, and pair this with free parking and low prices it is hardly surprising that customer choose them. But for the very reasons that make the big shops attractive, they also make

High street shops
Brits Prefer Local Shops

A recent survey* done by AXA Business Insurance have found that more than 60% of Britain’s shoppers have lasting relationships with their local stores and that they are much less loyal when it comes to their supermarket shopping. But what

Thinking woman
Rethink Your Rewards

Almost any business in any sector can run a loyalty program and elaborate on repeat business. The benefits and rewards from focusing on your existing customers as opposed to only focusing on gaining new business are many – and it’s

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