The big news in retail technology this week was the launch of Harvey Nichols loyalty app. It has been written about almost every day – and the comments have been many, mostly about the rewards which according to the Evening
Frictionless experience for customers and staff London – Loyalzoo today announced the commercial release of its new POS integration following a successful pilot scheme at the London School of Economics. The company’s new offering means that merchants can capture data in real time from
Customers love loyalty points There’s no mess or forgotten cards It creates positive buzz around your business You can keep track of which of your customers use it And you can reach them directly using push technology It puts your
As with most things in life, loyalty isn’t a ‘one size fits all’ kinda thing. Punch cards are awesome for some – completely wasted on other. A points for spend based system can work for many, but may not always
One simple, irrevocable fact of human psyche is that we love a bargain and a saving. This is why loyalty programs and discount systems are so popular – but not all are equally profitable for a business.