The big news in retail technology this week was the launch of Harvey Nichols loyalty app.

It has been written about almost every day – and the comments have been many, mostly about the rewards which according to the Evening Standard include botox when the customer has spent a sweet £8900. Loyalty cards are old news – what makes this so interesting is that Harvey Nichols have chosen to exclude physical cards altogether  Read more

Frictionless experience for customers and staff

Customer selected Loyalzoo on POS

– Loyalzoo today announced the commercial release of its new POS integration following a successful pilot scheme at the London School of Economics. The company’s new offering means that merchants can capture data in real time from Windows-based service tills and can use this to award loyalty points. They are able to run their own mobile-based loyalty program with zero impact on till operations.

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  1. Customers love loyalty points
  2. There’s no mess or forgotten cards
  3. It creates positive buzz around your business
  4. You can keep track of which of your customers use it
  5. And you can reach them directly using push technology
  6. It puts your brand where your customers are – on their smartphone
  7. Rewards can incentivise further spend – e.g. an in-store voucher
  8. Your rewards are flexible and can be changed at any time
  9. It gives your customers another reason to choose you, every time
  10. Because it shows customers that you value them
  11. It gives you a chance to connect with the customer
  12. And it appeals to our nature – people love rewards!
  13. Members of a loyalty program spend more
  14. And they spend more often
  15. Loyal customers are less price-sensitive
  16. And have a higher average spend
  17. You can give points to customers wherever they are
  18. With whichever method you choose
  19. You can reward any action – purchase, retweet, share etc.
  20. And it’s an incentive for new customers too
  21. More loyal customers increase revenue by up to 70%
  22. And it saves money on advertising
  23. Because it gives you free word-of-mouth marketing
  24. Loyal customers will bring their friends
  25. And tell everyone about it
  26. It doesn’t clutter your customers wallets and purses
  27. A good loyalty program will strengthen you brand
  28. And makes customers more engaged –
  29. They become your brand advocates
  30. It is easy to maintain – it’s all in one place
  31. You can track results and see how your customers use it
  32. Unlike traditional paper cards, it cannot be abused
  33. You can tailor your rewards to your marketing efforts or vice versa
  34. It is affordable and easy – it takes minutes to set up

If you want to find out more about how you can create your digital loyalty program with Loyalzoo, have a look at what you can do with our loyalty app here.

As with most things in life, loyalty isn’t a ‘one size fits all’ kinda thing. Punch cards are awesome for some – completely wasted on other. A points for spend based system can work for many, but may not always be the best approach. Here at Loyalzoo we get that you want something that works for you – and that’s why we have made our loyalty platform so flexible that anyone can create the loyalty club they need. Here are 5 great and inventive ways to use our system.

1. Punch card / Stamp card

The good old stamp card. This is the one we have seen in paper-format for ages – perfect for shops who sell many of the same items – typically coffee, haircuts, lunch deals, etc. Some of our delis have 1 loyalty program for hot drink and another for lunch deal – two of their most popular deals. Very easy – everyone is familiar with it and knows how it works.

2. Points for spend

Probably our most popular solution is to give points based on customer spend. Say you spend $5 or £5, you get 5 points. Points are redeemable in discounts with the shop. We often see this in restaurants or other businesses like photography studios, where x amount of points gives, for example, 10% discount on next visit. What’s great about this one is that the reward itself is a treat which invites the customer to come back and buy from you.

3. Points leading to store voucher

This is another one we see a lot – especially in clothes shops and the like. We think it’s a great way of doing it – the reward feels like cash! It is highly valued amongst customers who are guaranteed to love their ‘free’ voucher. It’s also great for the merchant, who incentives repeat business even further – the voucher has to be spent, right? To take it one step further the shop can let the voucher be transferable as a gift for a friend, leading to high quality referrals.

4. Points leading to star treatment

This is one we have seen more and more of lately. You know the whole ‘no-queue’ restaurant trend? The one that has you standing in the cold for x amount of time just so you, too, can eat in the newest fancy schmancy hotspot? We do. Someone just approached us and asked whether Loyalzoo could be used in this way – letting customers queue jump as a points reward. ‘Well of course!’, we said. There are no limits to what you can do with Loyalzoo.

5. Prepaid punch card

This is another inventive use of our platform. The business gets customers to buy x amount of passes, e.g. for a fitness class, tutoring class or childminding – and they’ll get one for free for buying in bulk. Then instead of adding stamps / punches every time the customer comes in, one is subtracted.

There you have it – 5 different ways of using digital loyalty to benefit your business. If you can think of any other good ways, or want to share how you use loyalty yourself – let us know in the comments.

One simple, irrevocable fact of human psyche is that we love a bargain and a saving. This is why loyalty programs and discount systems are so popular – but not all are equally profitable for a business.

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