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Loyalzoo, the leader in loyalty platforms for small and medium-sized retailers, and PAX Technology, the world’s leading electronic payment terminal solution provider, have announced that Loyalzoo’s Digital Loyalty app is now available on PAXSTORE, an open eco-system designed to manage and provide 3rd party business applications, allowing banks and merchants to create their own independent application stores and provide value-added services via Android-based terminals.

“Being on PAXSTORE is a big event for us”, said Loyalzoo CEO Massimo Sirolla. “In the last five years we’ve worked on a lot of integrations with major smart POS providers. We realised at an early stage that to make loyalty a valuable add-on for merchants, it has to be integrated into the payment process. At a practical level, you need a solution that does not obstruct the merchant’s sales process. More importantly, we found that an integrated solution could leverage all the information coming out of the payment system itself. In other words, through careful integration, we can give merchants the kind of CRM system normally available only to big retail and hospitality. What we offer helps smaller merchants punch far above their weight.”

‘We’re delighted to have valuable applications featured on PAXSTORE, said Conor Devane, PAXSTORE marketing manager. “Partnering with solution providers such as Loyalzoo is part of PAXSTORE’s strategy to provide a leading open-platform collaborative ecosystem which connects app providers, terminal managers, payment service providers and merchants.

The first of many projects this year will see the deployment of Loyalzoo on PAXSTORE to thousands of merchants in Ireland via TruePOS payment solutions. Using the Loyalzoo application o PAX A920 Android mobile SmartPOS, it will provide a highly integrated and feature-rich in-store solution with the smallest hardware footprint.

About Loyalzoo (www.loyalzoo.com)

Based in West London, Loyalzoo‘s mission is to help small/medium-sized businesses compete with larger retailers by giving them the ability to set up their own, custom-made in-store loyalty program in just minutes, without the need to print cards or buy expensive hardware. Loyalzoo’s service is available directly via the company’s website www.loyalzoo.com, resellers, agents, as well as via a range of digital marketplaces.

About PAX (www.paxtechnology.com)

PAX Technology is the world’s leading provider of electronic payment terminals, PIN pads and point of sale hardware and software. By 2019, PAX has sold more than 45 million terminals in over 120 countries. In 2019 alone, PAX generated a group revenue of $635 million, and international sales grew by 21.3%.

With Track and Trace coming into effect on 4 July, every bar and restaurant should register customer details so they can be contacted in the event of a Covid-19 outbreak. Taken together with reopening after three months’ closure, the hospitality sector is struggling to deal with this new challenge.

But there’s also an opportunity here. As pub-goers will now be expected to provide their contact details, a loyalty program can increase revenue while collecting customer information. Pubs, in particular, have long relied on passing trade. Now is the time to consider more sustainable ways of increasing repeat visits and customer spend.

“We have a perfect example of a temporary problem creating the conditions for a longer-term solution’, says Loyalzoo CEO Massimo Sirolla. ‘The government has said the industry needs to monitor in order to keep people safe. So you need a way of recording names, contact details and time of visit, and it has to be contactless, easy and hygienic.

“That’s what we do. Customers can check-in, either by giving their contact details at the till, registering at a tablet on the door or downloading the Loyalzoo app.

“So that covers the regulations. But the sweetener for customers is that they now get loyalty points when they buy. It makes giving contact details that bit easier. Then they’re more likely to go out for an evening where they have points, less likely where they don’t. That means more revenue for landlords running a loyalty program”.

Loyalzoo has been offering digital loyalty programs since 2014 and its software is fully integrated with a number of popular point-of-sale systems: EposNow, Clover and Poynt. But it also runs in ‘non-integrated mode’ on almost any till system or on a tablet or PC. Thousands of merchants worldwide use it. It is also fully compliant with GDPR.

Loyalzoo is proven, robust and easy to use and starts at just £19/month. To register for a free trial go to www.loyalzoo.com and get set up in minutes.

About Loyalzoo

Based in West London, Loyalzoo‘s mission is to help small/medium-sized businesses compete with larger retailers and hospitality by giving them the ability to set up their own, custom-made in-store loyalty program in just minutes, without the need to print cards or buy expensive hardware.

Loyalzoo, the digital loyalty service for SMEs, has announced that Jan-Pieter (JP) Lips is joining the board as a non-executive director. As one of the leading pioneers in the loyalty industry, co-founder and MD of Nectar, the UK’s largest loyalty program, and currently, Head of Unified Commerce Enablement at Adyen, JP’s huge experience of the loyalty industry will be an invaluable asset as the company prepares for stellar growth in its US, UK and European markets.

Started in 2014, Loyalzoo has grown to become a recognised brand, allowing smaller businesses reap the benefits of digital innovation. With an extensive product range and partnering with payment companies, such as merchant acquirers, and smart point-of-sale providers, the company has exploited new channels into this vast market which until now has proved hard to access.

With around 2,000 merchants in the US and UK paying for and using its platform, over 4 billion loyalty points given and over 150 new merchants signing up to its platform every month, Loyalzoo has helped transform how small business owners retain their customers and get them spending more. Industry experts as well as savvy merchants have long recognised that it is easier and far more cost-effective to increase spend from existing customers than trying to attract new customers with discount offers. Building on its success as the leading loyalty platform on First Data’s Clover POS, along with integrations on other Smart Pos systems, Loyalzoo has recorded year-on-year growth of over 100% and expects to exceed that growth from 2020 with other partnerships around the world.

Welcoming him to the Loyalzoo board, CEO Massimo Sirolla described JP as one of the leading innovators of the loyalty space. ‘He recognised the importance of loyalty to business success when others were still plugging discounts and offers. He has that pioneering spirit which we value so much at Loyalzoo and he understands the industry like few others. His experience and his contacts will be invaluable to us’.

JP added: ‘people have been scratching their heads for years trying to figure out how to penetrate the SME market for loyalty systems. The scale of it dwarfs the top tier of retailers but it’s incredibly hard to reach. From what I’ve seen, Loyalzoo has cracked it. They have a product set which excels what most of the big brands can offer; they have a tight and experienced team with a clear vision; they have a route to market which they’ve defined and proved. It’s a powerful proposition’.

With major partnerships at their concluding stages in both the US and UK as well as South America, Italy and Eastern Europe, Loyalzoo is well-placed for the next stage of its growth: becoming a world leader in customer loyalty platforms.

About Loyalzoo
Based in West London, Loyalzoo’s mission is to help small/medium sized businesses compete with larger retailers by giving them the ability to setup their own, custom made in-store loyalty program in just minutes, without the need to print cards or buy expensive hardware. Loyalzoo’s service is available directly via the company’s website www.loyalzoo.com, resellers, agents, as well as via the digital marketplaces of Clover POS, Aevi, Epos Now, and Poynt.