JP Lips joins Loyalzoo board

Loyalzoo, the digital loyalty service for SMEs, has announced that Jan-Pieter (JP) Lips is joining the board as a non-executive director. As one of the leading pioneers in the loyalty industry, co-founder and MD of Nectar, the UK’s largest loyalty program, and currently, Head of Unified Commerce Enablement at Adyen, JP’s huge experience of the loyalty industry will be an invaluable asset as the company prepares for stellar growth in its US, UK and European markets.

Started in 2014, Loyalzoo has grown to become a recognised brand, allowing smaller businesses reap the benefits of digital innovation. With an extensive product range and partnering with payment companies, such as merchant acquirers, and smart point-of-sale providers, the company has exploited new channels into this vast market which until now has proved hard to access.

With around 2,000 merchants in the US and UK paying for and using its platform, over 4 billion loyalty points given and over 150 new merchants signing up to its platform every month, Loyalzoo has helped transform how small business owners retain their customers and get them spending more. Industry experts as well as savvy merchants have long recognised that it is easier and far more cost-effective to increase spend from existing customers than trying to attract new customers with discount offers. Building on its success as the leading loyalty platform on First Data’s Clover POS, along with integrations on other Smart Pos systems, Loyalzoo has recorded year-on-year growth of over 100% and expects to exceed that growth from 2020 with other partnerships around the world.

Welcoming him to the Loyalzoo board, CEO Massimo Sirolla described JP as one of the leading innovators of the loyalty space. ‘He recognised the importance of loyalty to business success when others were still plugging discounts and offers. He has that pioneering spirit which we value so much at Loyalzoo and he understands the industry like few others. His experience and his contacts will be invaluable to us’.

JP added: ‘people have been scratching their heads for years trying to figure out how to penetrate the SME market for loyalty systems. The scale of it dwarfs the top tier of retailers but it’s incredibly hard to reach. From what I’ve seen, Loyalzoo has cracked it. They have a product set which excels what most of the big brands can offer; they have a tight and experienced team with a clear vision; they have a route to market which they’ve defined and proved. It’s a powerful proposition’.

With major partnerships at their concluding stages in both the US and UK as well as South America, Italy and Eastern Europe, Loyalzoo is well-placed for the next stage of its growth: becoming a world leader in customer loyalty platforms.

About Loyalzoo
Based in West London, Loyalzoo’s mission is to help small/medium sized businesses compete with larger retailers by giving them the ability to setup their own, custom made in-store loyalty program in just minutes, without the need to print cards or buy expensive hardware. Loyalzoo’s service is available directly via the company’s website, resellers, agents, as well as via the digital marketplaces of Clover POS, Aevi, Epos Now, and Poynt.

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