Loyalzoo, the leader in loyalty platforms for small and medium-sized retailers and global payments processor Elavon, has announced that the full suite of Loyalzoo services is now available on the Poynt app market. Poynt is one of the leading smart POS terminals supplied to merchants through Elavon and its app market is designed to manage and promote business applications which will enhance the value of the Elavon payment service to merchants.
Loyalzoo will provide three app services on Poynt:
- Digital Loyalty allows merchants to run a points-based loyalty program from their POS. It is a customer-retention app designed to increase both spend and repeat visits as well as providing a full CRM service to smaller businesses.
- Memberships and Recurring Payments makes it possible for physical retailers and restaurants to operate subscription programs, or automated recurring payments, directly on their POS system. Customers can pay a recurring fee in exchange for VIP privileges and service, similar to Amazon’s own loyalty program, Prime.
- Lucky Loyalty is a ‘surprise and delight’ program aimed mainly at quick-service outlets such as filling stations and convenience stores. It randomly rewards customers without intervention from staff.
‘We’re looking forward very much to working with Elavon and enhancing the Poynt offering with our loyalty services’, says Loyalzoo CEO Massimo Sirolla. ‘After the Covid emergency, there is a growing awareness among business owners that leaving customer relations to chance is too risky a strategy. Now that businesses are reopening, having at your fingertips all those customers you haven’t seen in three months and being able to reach out to them… it’s invaluable.
‘But there’s another feature to our services, one we knew from the start was right, but could never have imagined it becoming so important: everything is contactless. Our digital loyalty product gives loyalty points by email or SMS, there is no need for any scanning or touching. But the real game-changer is our card-on-file feature now available through Memberships and Recurring Payments. Merchants can store a customer’s payment card securely in the system, and use it to charge the customers for their in-store purchases, without the need to pull out the card each time or touch the payment terminal. What was an incredibly convenient feature, is now a health and hygiene one that customers will also be delighted to use. Quite simply, no merchant should be without it’.
Loyalzoo offers an unmatched range of services, allowing small-business owners to run a sophisticated CRM system well-adapted to their needs. The Memberships and Recurring Payments card-on-file feature is particularly relevant in today’s pandemic context. Being able to set up automated recurring payments on a customer’s card directly on the POS system, and paying in-store using a pre-stored payment card, completely contactless and cardless, are big innovations for small and medium-sized merchants.
Merchant service providers, like Elavon, offering add-ons brings more value to their client base, and loyalty is a particularly ‘sticky’ product. Loyalzoo is proud to provide a service that will increase the longevity of POS and merchant service contracts. It’s a win-win, for Loyalzoo, for merchant service providers, and for their customers’.
Based in West London, Loyalzoo‘s mission is to help small/medium-sized businesses compete with larger retailers by giving them the ability to set up their own, custom-made in-store loyalty program in just minutes, without the need to print cards or buy expensive hardware. Loyalzoo’s service is available directly via the company’s website www.loyalzoo.com, resellers, agents, as well as via a range of digital marketplaces.
Backed by US Bank and with more than 1.1 million customers in over 30 countries, Elavon is one of the top five global payment providers in the world. For more than 25 years, Elavon has been a leader in payment processing, leveraging the world’s best technologies for our partners from large worldwide enterprises, to locally owned small businesses.