Loyalzoo.com has announced the launch of its new loyalty app for shops. Aimed at local independent merchants, the app will let them reward customer loyalty as well as giving them access to social media platforms.
Based in Chiswick, West London, Loyalzoo is the first UK company to develop a loyalty app which works without paper, plastic or QR codes. Everything is done with just a couple of taps.
The Loyalzoo app was developed specifically for small and independent merchants. This is an important event in the retail trade. Until now, it is the big brands which have benefitted from the digital revolution. Now, the independent sector has a loyalty app tailored to suit its needs.
Many shops are adopting the system, in Chiswick as well as in other parts of London and the UK. These range from coffee shops, bakeries, beauty salons, pubs, and even dental clinics.
Here are some of the unique features of the Loyalzoo app:
‘A loyalty app for independents is an innovation whose time has come’, says director and co-founder Mark Ryan. ‘The number of shops offering their own loyalty scheme is now unmanageable for the consumer. People can’t keep track of them, yet merchants know that rewarding loyalty is a must’.
The launch also coincides with growing concern for the future of the high street. The closure of so many local shops as well as the rise of online shopping has left Britain’s high streets in a parlous state.
After years of decline, there are signs of a return to supporting local merchants. Neighbourhood shops are appreciated now, not just for the uniqueness of their offering, but also for their contribution to the life of an area.
The Loyalzoo idea is a blend of tradition and high-tech. ‘We’re out to support local shops with the very latest technology’, said Ryan. ‘In the past, when it came to innovation, independents have come last. Now they will leapfrog the big brands because the Loyalzoo app is so much more advanced than what the chains use, yet much simpler to use for both customers and merchants. We’ve made it super-smooth and simple. A busy shop, pub or restaurant can’t have it any other way. And it looks great. Here’s a way of supporting the High Street which benefits both merchant and consumer’.