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London, 29 November, 2016: Loyalzoo, a leading digital loyalty service provider for SME retailers and restaurants, has taken its subscription offering to the next level by announcing a fully automated marketing engine aimed at targeting customers at the right time with the right offer.

Running alongside Loyalzoo’s easy to use proven loyalty program, the new Handsfree Marketing feature enables companies to send targeted marketing messages to customers, segmented according to their purchasing behaviour.

Using complex mathematical calculations, the system identifies specific customer-types and ensures delivery of appropriate targeted messages. Whether it is new users, high spenders, returning customers or those who have not visited for some time, the appropriate message or offer is delivered automatically, all for a low monthly cost.

The new feature takes only a minute to set up, in line with Loyalzoo’s “hassle-free” uncomplicated approach to the use of technology within independent retail environments.

According to BrightLocal and the Chamber of Commerce, SMEs on average spend $400 per month on marketing. Using Loyalzoo’s Handsfree Marketing, they could reduce these costs by up to 78 percent, while simultaneously running a digital loyalty program.

“For small businesses marketing can be time consuming, costly and sometimes just non-effective. With this in mind we wanted to invent a feature that provides a new twist on “set and forget” marketing and will revolutionise their approach” says Loyalzoo CEO, Massimo Sirolla. “Meanwhile, it allows business owners to focus on what they do best – running their business.”

Loyalzoo is already working with hundreds of merchants across the UK and US, and has been named one of the UK’s top 50 most disruptive businesses by Everline Future 50.

Since 2014, the company has made huge strides in the loyalty space thanks to its easy to use digital service. The stress-free, self service nature of the solution is its unique selling point. “Loyalzoo has been absolutely wonderful! It’s a lot less of a hassle than our previous system since the customers do not need to remember a card. It’s wonderful! It works great with our office and store, we are so happy to have found this system!” says Cynthia Monette, Owner at Avena Integrative Medical Centre of Putnam, Connecticut.

Loyalzoo recently launched a third crowdfunding campaign to support on-going growth and to establish a team in the US, working alongside its UK headquarters (www.seedrs.com/loyalzoo3).

Note for editors

About Loyalzoo – Digital loyalty card service for SME retailers and eateries

Based in west London, Loyalzoo was founded to help small/medium sized businesses compete with larger retailers and brands in an increasingly mobile/digital world. Loyalzoo is unique in the industry, as retailers of any size can setup their own, custom made in-store loyalty program in just minutes, without the need to print cards or buy expensive hardware. It also operates directly from most point-of-sale systems, avoiding any change or disruption for merchants and their staff. Loyalzoo’s service is available directly via the company’s website www.loyalzoo.com, resellers, agents, as well as via the digital marketplaces of Clover POS and Epos Now.

Rhiannon Davies
Growth & Engagement Manager
p: +44 (0)20 3598 3932  
e: rhiannon@loyalzoo.com

Wynne Evans
Wynne Evans Communications
p: +44 (0)7946 418133
e: jwynne_evans@tiscali.co.uk

Goals are always easier to reach if they are clearly defined. And so also with customer loyalty. Before simply setting out on a quest to achieve it, ask yourself why you want it. By defining a goal it will also be easier to define the road there.

It may seem a superfluous question with an obvious answer – you want customers loyalty to keep business going and money coming in. That will be at the crux for most – but what does customer loyalty mean, as opposed to a stream of new, one-time, customers?

Customer loyalty to create your brand

If you are a relatively new business, you might be looking to define your brand. To show it as a trustworthy and superior alternative. Focus on winning over each and every customer you get; for each person you convince the next one will be that much easier to sell to. No one is reassured by an empty shop.

Customer loyalty to spread awareness

It is easy to think that the best way of growing a business is to invest in new customers. We have said it before – chasing new customers may be counterproductive and make your existing customers feel overlooked. Focus on the customer experience for your existing customers. Once you have them, look after them so they never have to go anywhere else – and to ensure they speak well of you and your business.

Customer loyalty for feedback

Customers who have been with you for some time are good indicators of what works and doesn’t in your business. If you are yet to do some simple analysis of stock and sales, do put in some effort. Maybe you can drop some products or increase your focus on others? Just be wary of asking the customer what they want – you might find yourself overwhelmed – look instead for buying patterns.

Customer loyalty to strengthen your brand

Business going ok? Trodding along? Perhaps it is time to step it up a notch. If your brand is established, it may be time to market it. But don’t waste your time on old fashioned ad campaigns; unless your budget is big it is hard to make an impact. Focus instead on your ideal customers. Who are they? Then ask where are they. On twitter? Interact with them. On Instagram? Look at what they post and mimic the style for your brand’s page. On Facebook? Look at what they interact with and create posts similar in style. By successfuly defining and communicating with a few of your ideal customers, you are rapidly increasing your chances that people similar to them – ie more of your ideal customers – see it and engage it too.

Getting loyal customers does take time and a bit of effort – but once you know why you need them and who your ideal customers are, not only will it be easier – it will heighten the return you get, too.

The job of a marketeer is to promote a business and to make sure as many people as possible know about it. This usually comes at a high cost – expensive ad campaigns, flashy billboards, posters, online advertising and so on. Getting your business out there is important. But for small businesses which depend mostly on walk-ins and local business, it can seem unnecessary and expensive for what they get in return.

Marketeers will always tell you to focus on getting more customers, new customers, by offering huge discounts to attract bargain hunters. But is this really good business?

Only an average of 8% of customers acquired through a deal will return to pay full price – and your existing customers are 150% more likely to buy than a new customer when they visit your store. In addition, your regular customers have higher average spend. So what does this mean? That you should listen to marketeers with a pinch of salt – because to focus on your existing customers instead of just chasing new ones is really good business.

Word-of-mouth marketing – the kind money can’t buy

Your existing customers have already chosen you at least once. That means in their eyes, you are already doing something right. Whether they chose you out of convenience or dedicated choice – once they have visited you once, chances that they will return are pretty good. Your job becomes to give them such a pleasant experience that they will want to come back – and tell their friends about you. This is called word-of-mouth marketing. The big brands pay millions for ad campaigns that people start talking about. But the best kind of marketing can’t be bought – an honest recommendation from a friend will beat any shiny poster.

In a bid to up your marketing efforts and grow your business, start with what you have. Do you have 15 customers you see week after week? Strike up a chat. Make them feel special. By giving them a positive reason to talk about you are creating your own, free marketing campaign. Yes, it reaches fewer people – but the people it does reach are so-called hot leads, because the recommendation they receive comes from someone they trust.

Who do you think is more likely to become a customer of yours – the guy who drives home hungrily and sees your half-price food offer, or the girl who has been dragged along by her best friend?

Getting this kind of marketing does take time, but should never be ignored – your reputation is everything.

 

 

When it comes to marketing your business there is one crucial question to ask. Who is my customer? Without knowing who you are selling to, how can you market to them? You probably already have a good idea about who your typical customer is, but it will be worth sitting down and spending a little time just defining your ideal customer/s. Who they are depends on your business.  To help you get started in defining your own, here are Read more

According to Nielsen’s Global Trust in Advertising Survey in 2012, ’92 percent of respondents in 56 different countries said they trusted word-of-mouth recommendations from friends and family above all other forms of communication.’ * In short – when brands are introduced to us by someone we know and trust, it has huge impact on whether, and how soon, we try the brand. This is the power of word of mouth.

Why are companies spending billions on advertising?

Word-of-mouth may sound like one of those naff terms that don’t really mean much but that marketeers throw around to big themselves and their clients up. But even if this is true, the concept is core to every ad we see. Why do companies spend billions on posters covering the tub stations? Why do they make expensive video commercials or bombard social media?

They want attention. They want people to recognise and to talk about the brand. They want to sow the seed that can generate a lead and eventually end up as a sale. They want people to talk to people, to their friends and their families, about the brand or the product. Marketeers know that people don’t listen to that huge poster. But they’ll notice it, and the brand name or logo might fasten in their minds, so that the next time a conversation moves into related territory, the brand is top of mind.

Let me tell you something..

People, you and I included, we listen to our friends. We see ads, commercials, shake our heads and mutter ‘how silly who would buy that’. But we listen when someone we know talk about a product. When your mum praises a particular brand of cleaning spray, or your mate from uni recommends a pub. When the stylish colleague of yours mention their favourite shop, or your bezzie from school recommends a book. We are influenced by the people around us.

Good news: you don’t need to empty your pockets.

If you can make sure your brand is noticeable, if you and your staff give your customers a great experience, if your products are worth it – customers will talk about you. They’ll tell their friends, talk about it to their mums and sisters, brothers or dads, and post about it on social media. This is the marketing you want. Big campaigns are great – but everyone can generate positive word-of-mouth marketing even with lower budgets.

*http://www.entrepreneur.com/article/232845