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What You Need to Know about Wearable Technology

With the growing hype surrounding Google Glass, wearable technology is now at the tip of everyone’s tongues and is set to be one of the biggest technology trends for 2014 and beyond. The new direction for technology So what exactly

creative strategy in mobile marketing
Creative Mobile Marketing: the Essential Marketing...

Marketing strategies for small and large businesses alike now require more careful planning than ever before. With the rapidly burgeoning number of social media platforms and mobile devices, along with the breathtakingly fast pace at which technology is evolving, businesses

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Forgetting the Hard Sell with Loyalty Apps

How do you feel in that moment when you’re being given a hard sell, even if it’s just for a loyalty programme? Do you feel like there’s some hidden gimmick, or that you’re somehow being bamboozled? When you’re being given

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