14 Feb
It can be hard to keep up with the fast pace of modern technology. We’ll bet there are even some of you out there who don’t know about the handy mobile loyalty apps that make all your old reward and loyalty cards obsolete.
You just download the app to your smart phone and you can find out exactly what your local retailers have on offer, all from the convenience of your phone.
In case that’s news to you, we’re doing our part to educate the masses with our list of the top five things you didn’t know about loyalty apps. Even if you do know all about them, we’re sure there’ll be one or two gems in here that will surprise you.
- ‘Tis the season for loyalty
The highest download rates for loyalty apps are on Christmas day – guess all the new smart phone owners can’t wait to find out what holiday specials are going on in their neighbourhood shops!
- Pioneers in the UK
The UK’s first ever cloud-based loyalty app was launched in September 2013 by us. Available for both Android and iOS devices, and coming soon for Blackberry and Windows Phone, the app was warmly welcomed by UK retailers and customers alike for ridding them of outdated loyalty cards and giving retailers an innovative way to boost business.
- Commitment is key
Loyalty apps are most successful where retailers haven’t used them as an afterthought, but where they have actively pushed it as part of their customers’ in-store ‘experience’.
- Rewarded with happiness
Loyalty card apps are good for your brain and your general happiness. According to a recent study, the brain’s pleasure centres are activated when we are faced with unexpected pleasant things – like surprise discounts or rewards, for example.
- Helping David beat Goliath
Loyalzoo is the first app in the UK to specifically target small and independent retailers. Until launch last year, loyalty apps were a technological privilege often reserved to the big conglomerate retail ‘elite’ with loads of money to throw away on developing their own apps. Now, for the first time, independent businesses can enjoy all the benefits of having a loyalty app, without breaking the bank – hurrah!
