07 Aug
Customer Loyalty – Why Do You Want It?
Goals are always easier to reach if they are clearly defined. And so also with customer loyalty. Before simply setting out on a quest to achieve it, ask yourself why you want it. By defining a goal it will also
24 Jul
Should You be Collecting Big Data?
Big data is one of those buzzwords that has gained traction over the last few years. The big brands and chains are all talking about it. So what is it?
10 Jul
What Marketeers Won’t Tell You
The job of a marketeer is to promote a business and to make sure as many people as possible know about it. This usually comes at a high cost – expensive ad campaigns, flashy billboards, posters, online advertising and so on. Getting
26 Jun
Marketing Your Business – Knowing Who Your C...
When it comes to marketing your business there is one crucial question to ask. Who is my customer? Without knowing who you are selling to, how can you market to them? You probably already have a good idea about who
19 Jun
The Social Media Expert’s Best Tips to Small...
Connecting with customers has never been more important or easier – and a direct link through social media is the obvious answer; Facebook, twitter and Instagram (in particular – there are several others too)s popularity means not being on social media is