Connecting with customers has never been more important or easier – and a direct link through social media is the obvious answer; Facebook, twitter and Instagram (in particular – there are several others too)s popularity means not being on social media is a missed opportunity. Your customers are online all the time and the vast majority a member of at least one social media network.
More competition in the retail space means it is harder to get noticed – both on the high street and online. And these days, customers spend less time searching and more time noticing – direct recommendations from friends, awesome instagrammers or inspiring Facebook posts. So if your brand isn’t there – you’re missing out.
And lastly – don’t be too impatient!
You shouldn’t expect wonders overnight. But if you post consistently in a coherent manner, stick to a brand voice that suits your following and your company, you should be able to see some results after 6 – 12 months.
If you want to find out more about Yani and what she does, perhaps even get her help with your social media, you can find her website here.