To make sure you and your customers get the best from your Loyalzoo Kiwis loyalty program, there are a few simple things we recommend doing to make it a success.

Best Practices for Your Loyalzoo Kiwi Loyalty Program

First of all – make sure you are familiar with what a Loyalzoo kiwi is. A kiwi code is simply a short URL (web-link) which contains loyalty points. Kiwis look like this: lzoo.kiwi/08E75. When the link is clicked on or typed into an internet browser, either on a smartphone or on a computer, the user will automatically receive their loyalty points. We recommend that you try it yourself – here’s a kiwi you can test: lzoo.kiwi/08E75 (just click on it).

Your kiwi loyalty program
  1. Use kiwi codes as you would a traditional stamp card. Give kiwis when a customer purchases something, with a clear, simple instruction; type or click on this link to receive your 5 loyalty points! Of course, the number of points is up to you to specify. For example: You can choose to give customers 1 point per [CBC country=”uk” message=”$”]£[/CBC]1 spent. If a customer buys something for [CBC country=”uk” message=”$”]£[/CBC]19, you must generate a kiwi code worth 19 points. Then give the kiwi code to the customer, e.g. in the order confirmation email or on a business card. You can also choose to give customers 10 points per purchase instead of tying points to exact spend. This lets you carry pre-made business cards with kiwi-codes and give a card with each transaction. You can give rewards after as many transactions you wish – e.g. 5 transactions (50 points) – 50% off next purchase. Remember to add an explanation of what the kiwi code is, and why they should click on it or type it into a browser. Mentioning which rewards the customer can get is powerful – e.g. with 100 points you’ll receive a [CBC country=”uk” message=”$”]£[/CBC]10 voucher!
  2. If you see your customers face-to-face, this is a great opportunity to tell them about your loyalty program. This makes them much more likely to join in and start collecting their points; customers are unlikely to click on a link if they don’t know why they are doing it, having your word for what it is and why they are doing it will make it or break it for them.
  3. If you send kiwi loyalty points in emails or text message, make sure to tell the recipient what the link is and why they should click it – e.g. ‘We like to reward our loyal customers – here are 10 loyalty points for you. Follow this link to get your loyalty points and start earning rewards!’
Other possibilities with kiwis
  1. As well as rewarding purchases, you can use kiwis to reward actions on social media – e.g. a retweet, mention or a share. Just generate a kiwi (either a specific code for each person or an unlimited one that you can give to several people) and send it to anyone who completes the desired action, e.g. as a Direct Message on Twitter or a message on Facebook.
  2. For marketing, using a kiwi code – e.g. on a poster or as part of an email campaigns – can be a great way of adding more people to your loyalty program. You can generate a single kiwi-code that an unlimited amount of people can use (but only once per person), containing any amount of loyalty points. Anyone who clicks on or types the kiwi into a browser will be on your list.

In all cases, it is vital that you explain why someone should click on the kiwi link. People are naturally suspicious and will likely not click on a link unless they know why they are doing it. And be specific – e.g. click on this link to earn 10 loyalty points, when you have 50 we will give you 50% off any product! If the customer can see exactly what the reward is for clicking on the button, it becomes much more appealing.

Now – it’s time to create some kiwi codes and share your loyalty points!

For some help getting started you can read this article: How to get started with Loyalzoo kiwis. If you have done it before, just head over to the Merchant Dashboard at myaccount.loyalzoo.com and login with your username and password that you created at signup.

If you have a kiwis loyalty program, you can still use our mobile app. You can see who your customers are, their points balances and so on. You can even give them points using the app! Just keep in mind – only customers who have received a kiwi link from you will be visible in the app. To find out how you get started with kiwis, you can read this article.

Just download the Loyalzoo for Business from the App Store or Google Play on your smartphone or a tablet, alternatively using the POS Companion on desktop. Sign in with the same details as you use for the Merchant Dashboard/myaccount.loyalzoo.com. In the app you will see all your customers who have registered with you (ie. they have clicked on or typed a kiwi link in their browser), and you can give them points directly from the app if you wish. Similarly, you can tell your customers to download the customer app (simply called Loyalzoo) so they can check their points on the fly.

If you have given customers points or stamps using our mobile app as well as with our kiwi codes – the customers’ points will automatically merge if the kiwi points are redeemed on the device they use for the Loyalzoo app.

For example: Your customer normally checks-in with their phone when they visit you, but this time they have left their phone at home. You give them their loyalty points in a kiwi code – written on a piece of paper, sent as a text message or however you wish to do it.

Tell the customer to click on or type the kiwi code into the web browser on their phone (where they also have the Loyalzoo app) – and the points will automatically be synced and visible in the Loyalzoo app.

If the customer types the kiwi into a browser on a different device, the accounts will merge automatically only if the customer uses their Facebook to sign in, or is registered with an email in the app and uses the exact same email address to redeem their kiwi.

Similarly if your customers have received their points via kiwis, they can download the Loyalzoo app and login with their existing username (their email) to see their points.

Signing your customers up to your kiwis loyalty program is easy. Just give them a kiwi code, either in an email, a text message, on a business card or however you want – and as soon as the customer clicks on or types the code into a browser, he or she will be asked to sign in either with Facebook or with an email address. To find out how to get your kiwi codes, read this article: How to get started with Loyalzoo Kiwis.

And when that’s done – they’ll be in your list, and you can keep giving them loyalty points any way you want. You can even use our app, which you can download for free; search for Loyalzoo for Business in Google Play or the App Store and login with the details you use for the admin area (your email and the password you set at signup). Alternatively you can use the POS Companion for Desktop.

As with most things in life, loyalty isn’t a ‘one size fits all’ kinda thing. Punch cards are awesome for some – completely wasted on other. A points for spend based system can work for many, but may not always be the best approach. Here at Loyalzoo we get that you want something that works for you – and that’s why we have made our loyalty platform so flexible that anyone can create the loyalty club they need. Here are 5 great and inventive ways to use our system.

1. Punch card / Stamp card

The good old stamp card. This is the one we have seen in paper-format for ages – perfect for shops who sell many of the same items – typically coffee, haircuts, lunch deals, etc. Some of our delis have 1 loyalty program for hot drink and another for lunch deal – two of their most popular deals. Very easy – everyone is familiar with it and knows how it works.

2. Points for spend

Probably our most popular solution is to give points based on customer spend. Say you spend $5 or £5, you get 5 points. Points are redeemable in discounts with the shop. We often see this in restaurants or other businesses like photography studios, where x amount of points gives, for example, 10% discount on next visit. What’s great about this one is that the reward itself is a treat which invites the customer to come back and buy from you.

3. Points leading to store voucher

This is another one we see a lot – especially in clothes shops and the like. We think it’s a great way of doing it – the reward feels like cash! It is highly valued amongst customers who are guaranteed to love their ‘free’ voucher. It’s also great for the merchant, who incentives repeat business even further – the voucher has to be spent, right? To take it one step further the shop can let the voucher be transferable as a gift for a friend, leading to high quality referrals.

4. Points leading to star treatment

This is one we have seen more and more of lately. You know the whole ‘no-queue’ restaurant trend? The one that has you standing in the cold for x amount of time just so you, too, can eat in the newest fancy schmancy hotspot? We do. Someone just approached us and asked whether Loyalzoo could be used in this way – letting customers queue jump as a points reward. ‘Well of course!’, we said. There are no limits to what you can do with Loyalzoo.

5. Prepaid punch card

This is another inventive use of our platform. The business gets customers to buy x amount of passes, e.g. for a fitness class, tutoring class or childminding – and they’ll get one for free for buying in bulk. Then instead of adding stamps / punches every time the customer comes in, one is subtracted.

There you have it – 5 different ways of using digital loyalty to benefit your business. If you can think of any other good ways, or want to share how you use loyalty yourself – let us know in the comments.